Founded by Sal Masekela and Derek Galin, Art of Craft is a t-shirt company that collaborates with artists to create limited-edition offerings for a good cause. The cause that each garment supports is left up to the artist.
Art of Craft works closely with the artist to create a graphic design that embodies and reflects the artist's work. The finished shirts, which are made in Los Angeles, are available for the modest price of $6, all of which is donated to the non-profit organization it's been chosen to support.
These charitable collaborations are really awesome, but they're not meant to make buyers feel bad or obligated to make a purchase. As Art of Craft co-founder Masekela puts it, "This is not meant to be a guilt-based brand — this is celebratory."
Why This Trend Is Growing
- Charitable Artistic Apparel
- Artistic clothing that supports charitable causes through limited edition designs.
- Philanthropic Collaborations
- Collaborations between artists and philanthropic organizations for good causes.
- Celebratory Giving
- Brands that celebrate giving and charitable work without guilt-based messaging.
Industries Being Reshaped
- Apparel
- Apparel companies looking to embrace artistic collaborations and support charitable causes.
- Art
- Artists looking for new opportunities to showcase their work while supporting social causes.
- Non-profit
- Non-profit organizations looking for innovative ways to raise funds and partner with artists and brands.
