High-waisted underwear has a bad reputation these days, but the Etam Lingerie AW11 campaign proves that the amusing idea of "granny panties" can quite easily be imagined with a youthful and sensual style.
The flawless Natalia Vodianova poses elegantly amidst whitewashed sets in sophisticated one and two pieces that live and breathe the above qualities. Her elongated unmentionables gracefully capture the model's magnificent curves, exuding a femininity that would make most girls envious.
Indeed inspired by your grandmother's era, these slinky sets and negligees have a ravishing retro aesthetic. The incorporation of frills, lace, ribbons and sumptuous satins gives the collection a classic and timeless appeal that speaks of a lovely polished look. The Etam Lingerie AW11 campaign makes vintage bras and undies a bold and contemporary look with the infusion of bright and rich colors.