SXSW swag is something everyone wants to keep for themselves, usually filled with products, promotions and much more swag we don't necessarily need. SWAG or 'Stuff We All Get' is taking a bit of a turn. Companies usually take swag for attending events. Swag can include socks, hats, t-shirts and everything in between.
One tech company at SXSW has decided to change the rules and is offering the swag to the homeless. A Palo Alto company called Medallia has partnered up with the Austin-based Foundation for the Homeless to collect the swag given out at SXSW 2014 from conference attendees. They plan to take the donations and give them to Austin's homeless.
So far, it has collected 15 pounds of clothes on the first day. Its team stands outside the hectic Austin Convention Centre and collect. It is great activism and putting good use to unnecessary items.