Category
Lifestyle
Assisted Choices
Trend cluster
Category
Complicating
Cuisine
Adding a challenge aspect to eating, spice is being added to unlikely foods.
2.0
Trend score
Trend
What is the Complicating Cuisine trend?
Complicating Cuisine: Creating a more dynamic and somewhat challenging aspect to foods, spiciness is being integrated into sweet, salty and otherwise predictable food products. Introducing a more complex flavor, this change reflects a consumer desire for novelty and an openness to change when it comes to classic products.
Trend themes
Themes within the Complicating Cuisine trend
Three behaviours holding the trend together01
Spiced-Up Foods
Consumers are increasingly looking for novel tastes that challenge their palates by integrating spicy flavors into traditional foods.
02
Spicy Condiments
Hot sauce, Sriracha, and spicy honey have become more popular as they add a layer of heat and flavor to everyday meals and snacks.
03
Squeezable Spicy Candies
Spicy and exotic candy, such as the Lucas Gusano, are packaged in unique and innovative ways, from squeeze bottles to jelly candies.
Industry implications
What the Complicating Cuisine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As consumers seek novel tastes and spicier flavors, food and beverage companies can innovate their product offerings to meet these desires.
For
Packaging
New and innovative packaging methods are emerging in the candy and condiment industries, providing consumers with a unique and convenient experience.
For
Retail
Increased interest in spicy or unconventional flavors allows retailers to differentiate themselves by offering specialty condiments and unique candies.
Trend signals
Trend signals for Complicating Cuisine
Trend score 2.0 out of 10, from popularity 32%, activity 21%, freshness 8%.
Popularity32%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
South America
Evidence
Examples of the Complicating Cuisine trend
6 featured examples from Nov 22, 2012 to Jul 7, 2013CategoryWorld
Sweetly Spicy Squeezable Candies
Fix Your Craving for Spice With Squirts of This Spicy Candy
Developing squeezeable packaging solutions for various food and beverage products to improve convenience and ease of use.
CategoryLifestyle
Converted Spicy Seasonings
Randy Clemens Turns Sriracha Liquid into Powder Form
The food industry can explore innovative ways of incorporating dehydrated Sriracha mix into various products and dishes.
CategoryLifestyle
Hot Cayenne Pepper Lemonade
This Recipe is a Refreshingly Spicy Take on a Classic Summer Beverage
Disruptive innovation potential for companies in the beverage industry to create and market spicy and functional drinks to cater to evolving consumer preferences.
CategoryLifestyle
Spicy Tomato Condiments
The Heinz Jalapeno Ketchup Will Add a Tasty Fire to Your Holiday Dishes
The food and beverage industry can continue to innovate and expand their condiment lines to include more spicy options and unique limited-edition products, utilizing social media…
CategoryLifestyle
Spicy Gummy Candies
The Red Hot 3 Alarm Chilli Jellies are Fiery Hot
The confectionery industry can explore the production of spicy gummy candies to cater to adventurous consumers seeking unique flavors.
CategoryLifestyle
Spicy Honey Condiments
Mike's Hot Honey Adds Sweet and Spicy Flavors to Your Dishes
The condiment industry has the opportunity to disrupt the market with new, unexpected flavor combinations like spicy honey condiments.
