Cosmetic Kids

Beauty & self-care brands target children and infants

Implications - Brands begin creating cosmetic-like toiletry products for children in the hopes of generating a loyal following from young consumers. Typically adult-oriented products like perfumes are being redesigned for younger demographics, as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience.
SCORE 7.6
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53,334 Total Clicks
Oct 16 - Jul 18
This Quarter and Warm
Featured Examples
Handmade Baby Cosmetics - Hagi Baby Makes Clean & Natural Small-Batch Products for Infants
SCORE 7.7
This Quarter and Hot 709 Clicks Pub: Jun 20, 18
Handmade Baby Cosmetics
Hagi Baby Makes Clean & Natural Small-Batch Products for Infants
Hagi Baby’s natural handmade baby cosmetics are made on a small scale with clean ingredients and without additives. The visual language used by the brand on its packaging communicates the... [More]
Kid-Friendly Body Mists - 'Sniffy' is a Conceptual Collection of Body Sprays for Kids
SCORE 7.6
This Quarter and Hot 571 Clicks Pub: Jun 28, 18
Kid-Friendly Body Mists
'Sniffy' is a Conceptual Collection of Body Sprays for Kids
‘Sniffy’ is a conceptual line of body spray for kids that is designed to be both fun and safe. In the trio of products, each one adopts a primary color and introduces kids to the idea... [More]
Nutrient-Rich Baby Cosmetics - The Baby Space Baby Products are Made Without Synthetic Chemicals
SCORE 5.7
Warm 2,558 Clicks Pub: Oct 16, 16
Nutrient-Rich Baby Cosmetics
The Baby Space Baby Products are Made Without Synthetic Chemicals
Parents are often very concerned about what kinds of products they expose their child to early on, so Baby Space baby products are formulated with a natural focus. Created without the use of... [More]
Unicorn Pony Cosmetic Collections - The Rainbow Makeup Collection is Inspired by My Little Pony
SCORE 6
This Year and Warm 959 Clicks Pub: Oct 2, 17
Unicorn Pony Cosmetic Collections
The Rainbow Makeup Collection is Inspired by My Little Pony
Cosmetic brand Colourpop has introduced a My Little Pony-inspired, rainbow makeup collection, in anticipation of the release of the child-favorite movie, which will be appearing in theaters this fall.... [More]
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