Beauty & self-care brands target children and infants
Implications - Emerging from Asia markets, the appeal and desire for brands to curate and market beauty and cosmetic-like toiletries for children continue to rise across the globe. Typically adult-oriented products like perfumes are being marketed for the appeal of younger demographics, like Gen Alpha as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience in the future.
Workshop Question - How is your brand pre-planning for the future generation of consumers?
Trend Themes
1. Kid-focused/ Friendly Products - Brands have started targeting children and infants as consumers, creating products specially formulated for them and focusing on minimalist designs to create a greater appeal to the younger demographic.
2. Natural/ Clean Ingredients - Baby products are shifting towards natural, organic ingredients that are free from synthetic chemicals, and are focusing on packaging that emphasizes the clean, gentle quality of the product.
3. Gender-neutral Products - Kid-friendly body sprays are being marketed as neutral and safe products to introduce kids to the transformative power of fragrances without imposing gender limitations.
Industry Implications
1. Beauty - The children's cosmetic industry is emerging as a new sector, creating child-friendly cosmetic products and packaging.
2. Health - Pediatricians are playing a bigger role in testing and approving infant and baby care product lines.
3. Consumer Goods - The shift towards natural, organic, and gender-neutral products in the infant and baby care product lines provides ample opportunities for innovation in the consumer goods industry.
