Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Cosmetic
Kids
Beauty & self-care brands target children and infants.
4.8
Trend score
Trend
What is the Cosmetic Kids trend?
Cosmetic Kids: Emerging from Asia markets, the appeal and desire for brands to curate and market beauty and cosmetic-like toiletries for children continue to rise across the globe. Typically adult-oriented products like perfumes are being marketed for the appeal of younger demographics, like Gen Alpha as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience in the future.
Trend themes
Themes within the Cosmetic Kids trend
Three behaviours holding the trend together01
Kid-Focused/ Friendly Products
Brands have started targeting children and infants as consumers, creating products specially formulated for them and focusing on minimalist designs to create a greater appeal to the younger demographic.
02
Natural/ Clean Ingredients
Baby products are shifting towards natural, organic ingredients that are free from synthetic chemicals, and are focusing on packaging that emphasizes the clean, gentle quality of the product.
03
Gender-Neutral Products
Kid-friendly body sprays are being marketed as neutral and safe products to introduce kids to the transformative power of fragrances without imposing gender limitations.
Industry implications
What the Cosmetic Kids trend means for industry
Where the trend changes the playbookFor
Beauty
The children's cosmetic industry is emerging as a new sector, creating child-friendly cosmetic products and packaging.
For
Health
Pediatricians are playing a bigger role in testing and approving infant and baby care product lines.
For
Consumer Goods
The shift towards natural, organic, and gender-neutral products in the infant and baby care product lines provides ample opportunities for innovation in the consumer goods industry.
Workshop question
How is your brand pre-planning for the future generation of consumers?
Trend signals
Trend signals for Cosmetic Kids
Trend score 4.8 out of 10, from popularity 69%, activity 67%, freshness 8%.
Popularity69%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cosmetic Kids trend
4 featured examples from Oct 16, 2016 to Jun 28, 2018CategoryLife-Stages
Handmade Baby Products
Hagi Baby Makes Clean & Natural Small-Batch Products for Infants
Opportunity for disruptors to enter the baby care industry with a focus on natural and handmade products.
CategoryLife-Stages
Kid-Friendly Body Mists
'Sniffy' is a Conceptual Collection of Body Sprays for Kids
Creating body spray products that cater to the specific needs and preferences of children, ensuring safety and enjoyment.
CategoryFashion
Nutrient-Rich Baby Cosmetics
The Baby Space Baby Products are Made Without Synthetic Chemicals
Disruptive innovation opportunity: Develop innovative baby care products that meet the growing demand for natural, minimalist, and cruelty-free options.
CategoryFashion
Pediatrician-Tested Baby Cosmetics
The Baby Dove Care Cosmetics are Formulated for Infants
The beauty industry can benefit from manufacturing sensitive-skin baby cosmetics that cater to the needs of infants.
