It's long been Dove's effort to promote the idea that women should feel comfortable being themselves and never let something hold them back, which is something that's maintained in its commercial for Dove Chocolate.
Made with help from advertising agency BBDO in New York and headed by David Lubars and Greg Hahn as the chief creative officers, the commercial is short and sweet, yet still manages to drive a point. To open, the ad begins with a little girl sleeping in bed and then pans to the wrappers left behind from some Dove Chocolate.
She gets up and puts on a dress that's far too large for her and then skateboards down the street. All the while, the girl quickly ages, rebelling against society and doing whatever she pleases. It ends with her looking in the mirror, with her elderly self smiling back at her. Following this, Dove Chocolate states: "Live Each Day As If It's The Only One."
Pleasure-Focused Chocolate Commercials
More Stats +/-
Dynamic Hair Product Cans
Childhood Imagination Commericials
Empowering Athlete Campaigns
Empowering Girl Campaigns