Scented Marketing

Scratch-and-sniff elements are incorporated into adult-friendly items

Implications - Brands are taking advantage of the childhood memories associated with scratch-and-sniff stickers, and are adopting the technology into products that are marketed to adults. The use of scratch-and-sniff in everything from wine labeling to clothing allows for a unique sensorial engagement between the brand and the consumer.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,956 Total Clicks
Sep 17 - Jul 18
This Quarter and Warm
Art & DesignMarketing
Featured Examples
Scratch-n-Sniff Rosé Bottles - Cocomero Rosé's Label Smells Just Like Watermelons
SCORE 9.5
This Quarter and Viral 3,151 Clicks Pub: Jul 5, 18
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
Many consumers choose their wine based on the label, which is why Cocomero Rosé‘s new scratch-n-sniff packaging is a total game-changer for indecisive drinkers. Not only does the label... [More]
Multi-Sensory Magazines - 'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
SCORE 5.3
This Year and Warm 1,201 Clicks Pub: Sep 22, 17
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
‘Sense Familiar’ is a magazine created stylist Isabel Bonner in collaboration with a photographer, a designer, as well as a florist and candlemaker. Beyond its aesthetic appeal, the... [More]
Refreshing Scratch-and-Sniff Stamps - The U.S Postal Service is Releasing Sweet-Smelling Stamps
SCORE 4.3
This Year and Average 245 Clicks Pub: May 22, 18
Refreshing Scratch-and-Sniff Stamps
The U.S Postal Service is Releasing Sweet-Smelling Stamps
The sweet scents of summer can now be experienced from the new scratch-and-sniff stamps that have been rolled out by the US postal service. This is the first time that the US postal service has... [More]
Scented Paper Blazers - Old Spice Paired Its Newest Print Ad with a Full-Size Paper Garment
SCORE 4.7
This Year and Average 436 Clicks Pub: Mar 24, 18
Scented Paper Blazers
Old Spice Paired Its Newest Print Ad with a Full-Size Paper Garment
For the most part, consumers know what to expect from a fragrance ad printed in a magazine, but the newest Old Spice advertisement sets itself apart with an unusual addition—a full-size, wearable... [More]
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