Scratch-and-sniff elements are incorporated into adult-friendly items
Implications - Brands are taking advantage of the childhood memories associated with scratch-and-sniff stickers, and are adopting the technology into products that are marketed to adults. The use of scratch-and-sniff in everything from wine labeling to clothing allows for a unique sensorial engagement between the brand and the consumer.
Workshop Question - How could your brand better employ the senses in its campaigns?
Trend Themes
1. Sensorial Engagement - Brands are incorporating multi-sensory experiences into their products to create a unique and engaging brand-consumer relationship.
2. Scratch-and-sniff Marketing - Scratch-and-sniff technology is being utilized by brands in new and creative ways to enhance product marketing and advertising efforts.
3. Interactive Advertising - Advertisers are creating interactive print ads using scratch-and-sniff technology, stickers and other sensory elements to immerse consumers in a product experience.
Industry Implications
1. Fragrance - The fragrance industry can take advantage of scratch-and-sniff technology to create unique and interesting fragrances for various products.
2. Retail - Retailers can incorporate scratch-and-sniff labels and packaging into their products to enhance the sensory experience and create a stronger connection with consumers.
3. Advertising - The advertising industry can use scratch-and-sniff technology and other sensory elements to create more immersive and interactive ad experiences.
5 Featured, 45 Examples:
76,812 Total Clicks
Date Range:
Sep 17 — Feb 19
Trending:
Average
Consumer Insight Topics:
