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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,775 more

Alternative Matcha

Matcha consumption strays from simple tea and coffee beverages

Implications - The rise in popularity of matcha lattes and teas has brought on a range of alternative beverages and products through which people can achieve the benefits of the powdered green tea leaves. These products cater to consumers' preference for both natural consumption, and for novel elements in the items they choose to purchase.
Workshop Question - How can your brand appeal to consumers' preference for naturality or novelty?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
35,991 Total Clicks
Date Range:
Apr 18 — Jul 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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