At the Winter Fancy Food Show, ITO EN, the world's leading green tea beverage company, unveiled some refreshing new cold-brewed teas in unique flavors.
The unsweetened matcha LOVE Cold Brew Cucumber + Mint is an all-new beverage that boasts cool and refreshing flavors that pair well with a base of green tea. While preparing one's own cold brew beverages is an extremely time-consuming process, this product is offered in a ready-to-drink bottle. ITO EN os branding this beverage as one that provides a "refreshing spa-like experience," as it offers an effortless way for consumers to enjoy a high-quality, sustainably grown premium tea.
Driven by the popularity of cold brew coffee, tea producers have taken to preparing whole leaf tea in a similar fashion, as the process yields a smooth, clean flavor that is said to preserve natural sweetness.