Kumana is now introducing the world to its creamy avocado sauce, which boasts a simple ingredient list of: fresh onion and bell pepper, cilantro, garlic and vinegar.
The plant-based, non-GMO sauce takes inspiration from a condiment that is traditionally used on grilled meat and vegetables in Venezuela, and hopes to delight American consumers with a taste of South America. Unlike many condiments on the market that feature water or vinegar as the first ingredients, the top four ingredients in Kumana's recipe are all fruits and vegetables with no added sugar.
Alongside its Be Original avocado sauce, Kumana also makes Be Sweet, which is enhanced with the tropical taste of mango, as well as the piquant Be Hot with mango and habanero.
Why This Trend Is Growing
- Plant-based Condiments
- The rise of plant-based condiments presents an opportunity for innovative companies to create new, flavorful options for health-conscious consumers.
- Global Flavor Influences
- Drawing inspiration from global cuisines like Venezuelan flavors creates opportunities for companies to introduce unique and diverse taste experiences to mainstream markets.
- Clean Label Revolution
- As consumers become more conscious of ingredient lists, there is a growing demand for condiments made with simple, natural ingredients, creating an opening for clean label innovations.
Industries Being Reshaped
- Food & Beverage Industry
- In the food and beverage industry, there is a need for innovative companies to develop and market healthier, plant-based condiments.
- International Cuisine Industry
- The international cuisine industry can benefit from the introduction of authentic, globally-inspired flavors to attract a wider consumer base.
- Natural and Clean Label Products Industry
- The natural and clean label products industry can capitalize on the growing demand for condiments made with minimal, recognizable ingredients by introducing innovative offerings that align with consumer preferences.
