Streamed Awareness

Streaming brands tackle social, political and environmental causes

Implications - The ever-broadening platform streaming services have has resulted in these companies' willingness to raise awareness for various social, political and environmental causes in unique ways. Collaborating with charities and celebrities alike, these campaigns are able to engage consumers with these causes in a way that is seamless and suits their preferred daily routines.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
13,697 Total Clicks
Nov 17 - Jul 18
Fresh and Untested
Pop CultureSocial Good
Featured Examples
Socially Aware Music Hubs - The Amplify Hub is a New Spotify Feature That Shines Light on Issues
SCORE 5.9
This Year and Warm 215 Clicks Pub: Mar 11, 18
Socially Aware Music Hubs
The Amplify Hub is a New Spotify Feature That Shines Light on Issues
Spotify’s new ‘Amplify’ hub is a new destination set to highlight various communities throughout the year. The new hub will feature music with a connection to mental health... [More]
Humorous Streaming Service Pranks - Netflix and Seth Rogen Joined Forces for a Charitable Cause
SCORE 4
This Year and Mild 55 Clicks Pub: Apr 3, 18
Humorous Streaming Service Pranks
Netflix and Seth Rogen Joined Forces for a Charitable Cause
Netflix and Seth Rogen partnered in a humorous April Fools ad spot in which the streaming service claimed to have acquired exclusive rights to the Canadian comedy actor. The playful stunt was... [More]
Diverse Stand-Up Specials - Netflix is Collaborating with Adel Kamar in an Original Stand-Up Special
SCORE 2.8
This Year and Mild 97 Clicks Pub: Nov 2, 17
Diverse Stand-Up Specials
Netflix is Collaborating with Adel Kamar in an Original Stand-Up Special
A currently untitled comedy special staring Lebanese actor Adel Kamar has been picked up by Netflix, marking the streaming service’s first original local production in the Middle East.... [More]
Water Conservation Playlists - WaterAid Created a Shower Playlist to Encourage Reduced Water Use
SCORE 4
New and Mild 20 Clicks Pub: Jul 10, 18
Water Conservation Playlists
WaterAid Created a Shower Playlist to Encourage Reduced Water Use
The summer heatwave in the UK has caused some reservoirs to dry up and water warnings to be issued—in order to bring attention to the fact that people need to be sparing with their water usage,... [More]
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