Coconut water functions as the base for more skincare and beauty products
Implications - With the rise of packaged coconut waters being observed in the last few years, the inclusion of this nutritious ingredient is now increasingly incorporated into cosmetic and skin care items. This shift offers the benefit of familiarity to consumers, while also incorporating an element that appeals to their eco-conscious sensibilities.
Workshop Question - How could your brand transform a concept, product or service that is familiar to its consumers?
Trend Themes
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Natural Ingredients — Consumers are demanding all natural products hence businesses can explore use of natural ingredients like coconut water or coconut oil to create new cosmetics and skincare products
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Eco-consciousness — With increasing concern for the environment, companies can incorporate eco-friendly appeals into their product innovation and packaging
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Multiple Benefits — Consumers are looking for products that offer multiple benefits, hence manufacturers can package benefits like hydration and nourishment in one product.
Industry Implications
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Skincare — Manufacturers can explore creating new skincare products that incorporate coconut water or oil to offer gentle and natural cleaning while hydrating and nourishing the skin
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Beauty Products — Businesses can produce beauty products with eco-friendly packaging and eco-friendly ingredients like coconut water, hence providing the consumer with an all-rounded, organic, and eco-conscious experience
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Cosmetics — Cosmetic manufacturers can explore creating coconut oil-based or water-based products to meet the growing demand for natural products that carry multiple benefits, including skincare with beauty effects.
