ZARA KIDS recently introduced a set of fragrance for kids that's packaged in playful cardboard tubes.
Two fragrances were designed for boys and girls between the ages of three and 14. In order to appeal to this target market, ZARA KIDS worked with the Lavernia & Cienfuegos creative agency on a packaging design that would catch the eyes of kids. The tubes feature the images of a bunny and a robot, both of which have cut-out eyes that reveal different patterns underneath when the topmost part of the tube is rotated.
This playful fragrance packaging system for kids has the potential to serve as a toy itself, even when the scented product within is removed.