Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Serum
Cosmetic items are increasingly based in skin-enhancing serums.
4.6
Trend score
Trend
What is the Cosmetic Serum trend?
Cosmetic Serum: The rise in prominence of serums has resulted in the combination of cosmetic items and serums, giving consumers hybrid items that simultaneously improve imperfections and cover them up. The combining of such items caters to consumers seeking to reduce steps in their morning routines, while giving brands a clear point of distinction to market.
Trend themes
Themes within the Cosmetic Serum trend
Three behaviours holding the trend together01
Hybrid Cosmetic Serums
The rise of hybrid cosmetic serums allows brands to offer multi-functional products that cater to consumers' desire for simplifying their routines and provides greater convenience and differentiation opportunities.
02
Natural and Ethereal Serum Branding
The rise in popularity of plant-based serums and all-natural ingredients provides opportunities for sophisticated and delicate branding that reflects the marketing theme.
03
Multi-Functional Serum Products
The demand for versatile and affordable serum-based cosmetics that also offer hydrating, nourishing, and nourishing functions creates opportunities for brands to deliver extensive benefits and inclusive users.
Industry implications
What the Cosmetic Serum trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Hybrid cosmetic serums, solid watermelon serums, and bronzing protective serums are examples of how the beauty and skincare industry are innovating in response to market demands.
For
Packaging Design
Natural and ethereal serum branding highlights the importance of packaging design and creativity in helping brands reach their target customers.
For
Cosmetics and Fashion Retail
Multi-functional serum products offer opportunities in the cosmetics and fashion retail industry to fulfill customers' demand for a convenient, time-saving, and beneficial experience.
Workshop question
How can your brand narrow down the steps involved in purchasing or using the products/services it offers?
Trend signals
Trend signals for Cosmetic Serum
Trend score 4.6 out of 10, from popularity 75%, activity 55%, freshness 8%.
Popularity75%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Serum trend
5 featured examples from May 6, 2017 to Jun 9, 2018CategoryFashion
Hybrid Cosmetic Serums
The Ordinary's Serum Foundation Nourishes Skin and Provides Light Coverage
The combination of skincare and makeup in innovative, multifunctional products presents opportunities for companies to disrupt the cosmetic industry and offer new products to cons…
CategoryFashion
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
The beauty and personal care industry can explore the potential of solid skincare products to provide innovative and convenient options for consumers.
CategoryFashion
Ethereal Plant-Based Serum Branding
Seed to Serum's Branding is Both Delicate and Sophisticated
Opportunity for beauty brands to create plant-based and natural skincare products.
CategoryFashion
Affordable Inclusive Foundations
MDMflow's Multitasking Flawless Base Foundation Flatters All
The cosmetics industry can embrace the disruptive innovation opportunity presented by the MDMflow Flawless Base foundation by developing more versatile and inclusive cosmetic prod…
CategoryFashion
Bronzing Protective Serums
Drunk Elephant Launched a 'D-Bronzi Anti-Pollution Sunshine Serum'
Cosmetics manufacturers have an opportunity to develop clean, multifunctional beauty serums that cater to consumers seeking pollution protection and makeup-like benefits.
