Powder-to-cream cosmetic items are becoming increasingly popular
Implications - Cosmetic and skin care brands are offering powder-to-cream formulations in various products, offering a combination of function and novelty in the items they sell. These items are able to appeal to consumers who value the process of makeup application as much as they do the end result.
Workshop Question - How could your brand enhance user experience in the products/services it offers?
Trend Themes
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Powder-to-cream Formulations — Cosmetic and skincare brands are offering powder-to-cream formulations, providing novelty and customization options to appeal to consumers who value the process of makeup application.
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Lightweight Powder Lipsticks — Powder-based lipstick formulas provide lightweight, non-drying finish, making lipstick more comfortable to wear for consumers who do not want the hassle of traditional lipsticks.
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Makeup Enhancers — Liquid 'enhancers' or beauty boosters have been launched over the past few years to amplify the benefits of one's moisturizer, face mask, serum or foundation. PÜR Cosmetics' Shake & Boost Powder-to-Cream Multivitamin Booster offers a new take on this with its transformative cosmetic enhancer.
Industry Implications
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Cosmetics — Cosmetics brands can create powder-to-cream formulations and provide customization options to appeal to consumers who enjoy the process of makeup application.
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Beauty — Beauty brands can create lightweight, powder-based lipstick formulas and enhance makeup products with liquid 'enhancers' to provide more comfort and customization options for consumers.
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Personal Care — Personal care brands can offer powder-to-cream formulations and liquid enhancers in skincare products to amplify the benefits and provide customization options for consumers.
