In order to get consumers more excited about the change in aesthetics that the fall season brings, Clinique launched a series of fresh shades of its 'Pop Lip Shadow' lipsticks.
Unlike most other lipsticks that are available on the market, the Pop Lip Shadow collection boasts a powder-based formula, allowing consumers to simply pat it onto their lips with precision for an incredibly lightweight and non-drying finish. Although the products have a matte finish to them, many consumers have taken to layering lip glosses over them for a different look, which also helps to extend the wear time.
The Pop Lip Shadows come in a wide range of flattering berry-hued shades, including light purple-tinged pinks, a soft 'Brown Sugar' color, and an eye-catching fuchsia.
What's Driving This Trend
- Powder-based Lipsticks
- Opportunity for developing innovative powder-based formulas for long-wearing, lightweight and non-drying lipsticks.
- Layering Lip Glosses
- Opportunity to create dual-function lip products that can be layered with lip glosses to offer different looks and extended wear time.
- Flattering Berry-hued Shades
- Opportunity to explore a wide range of berry-inspired shades in lip products to cater to consumer's love for trendy and flattering colors.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity in the cosmetics industry to develop powder-based lipsticks with long-wearing and lightweight formulas.
- Beauty
- Opportunity for beauty brands to create dual-function lip products that can be layered with lip glosses for versatile looks and extended wear time.
- Fashion
- Opportunity for fashion brands to feature flattering berry-hued lip shades in their collections, aligning with the current trend for berry-inspired colors.
