Internationally renowned branding and design agency JDO has given a fresh new spin to hair product cans folling under the Dove Style+ Care by focusing on simplicity and dynamism.
Specifically, the new hair product cans -- which range from shampoo and moisturizer to hairspray and mousse -- make use of elegantly simple typefaces that are designed to capture customers' attentions as they peruse the shelves at their local supermarket. Additionally, these hair product cans also feature a new, colorful wave symbol that is designed to be reminiscent of the movement of hair in the wind, emphasizing a fresh and youthful appeal.
These hair product cans are designed to refresh and rejuvenate the Dove Style+ Care line and excite loyal customers while also attracting new ones.
What's Driving This Trend
- Minimalist Packaging
- Opportunity for brands to simplify their product packaging and convey a sleek and modern image.
- Dynamic Design
- Innovative ways to incorporate movement and energy into product packaging to create an eye-catching visual appeal.
- Youthful Branding
- Utilizing vibrant and playful designs to target young customers and create a sense of freshness and excitement.
Who This Affects Most
- Beauty and Personal Care
- Implementing dynamic packaging designs in the beauty and personal care industry to differentiate products on store shelves and enhance brand appeal.
- Consumer Goods
- Applying minimalist packaging and dynamic design concepts across various consumer goods categories to attract customers seeking simplicity and visual stimulation.
- Retail
- Incorporating youthful branding strategies through dynamic packaging and design in retail stores to appeal to younger demographics and drive sales.
