Wake and Shake

QSRs tap well known cereal brands for flavored shakes

Implications - As many consumers continue to pine for elements of simpler times from their formative years, QSRs have responded by releasing cereal-flavored milkshakes. This allows restaurants to leverage the instant brand recognition and clout associated with popular cereal brands while also engaging the added benefit of aligning consumers into tribes based on their preferred flavor, a feature most desirable to connection-seeking Millennials. While this might not enact an overwhelming sense of belonging, its small micro-connections like these that weave the fabric of socialization.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,775 Total Clicks
Apr 17 - Jul 18
Recent and Warm
Featured Examples
Marshmallow Cereal Milkshakes - For a Limited Time, Burger King is Offering a Lucky Charms Shake
SCORE 6.2
Warm 952 Clicks Pub: Jun 20, 17
Marshmallow Cereal Milkshakes
For a Limited Time, Burger King is Offering a Lucky Charms Shake
Following the release of the FROOT LOOPS Shake earlier this year, Burger King is now launching a limited-edition Lucky Charms Shake. This novelty hand-spun milkshake boasts real pieces of the oat... [More]
Breakfast-Themed Milkshake Desserts - The Steak 'n Shake Froot Loops Shake is Packed with Cereal
SCORE 7.9
This Year and Hot 626 Clicks Pub: Apr 13, 18
Breakfast-Themed Milkshake Desserts
The Steak 'n Shake Froot Loops Shake is Packed with Cereal
The Steak ‘n Shake Froot Loops Shake has been introduced by the brand as a new milkshake dessert option that is sure to be a hit with consumers who are looking for a nostalgic way to satisfy... [More]
Sugary Cereal Milkshakes - The Steak ‘n Shake Breakfast Shakes are Made with Real Cereal
SCORE 6.5
This Year and Warm 1,130 Clicks Pub: Aug 24, 17
Sugary Cereal Milkshakes
The Steak ‘n Shake Breakfast Shakes are Made with Real Cereal
Those who can’t get enough of their favorite sugary cereal will be interested in the news of the new Steak ‘n Shake Breakfast Shakes. The shakes come as the brands latest foray in the... [More]
Nostalgic Breakfast Cereal Shakes - The Wienerschnitzel Cereal Shakes Come in Three Flavor Options
SCORE 6
This Year and Warm 731 Clicks Pub: Jan 7, 18
Nostalgic Breakfast Cereal Shakes
The Wienerschnitzel Cereal Shakes Come in Three Flavor Options
The Wienerschnitzel Cereal Shakes have been unveiled by the brand as a new nostalgic milkshake lineup that is packed with ample amounts of several popular cereals. The milkshakes come in three... [More]
Cereal-Infused Ice Cream Shakes - The Burger King From Loops Shake is Sweet and Crunchy
SCORE 4
Mild 511 Clicks Pub: Apr 7, 17
Cereal-Infused Ice Cream Shakes
The Burger King From Loops Shake is Sweet and Crunchy
Set to debut at participating locations starting on April 17, the Burger King From Loops Shake is a vanilla ice cream shake that has been blended with a generous supply of the iconic breakfast cereal.... [More]
Blended Cinnamon Cereal Shakes - The Burger King Cinnamon Toast Crunch Shake is Smooth and Crunchy
SCORE 2.7
This Year and Mild 423 Clicks Pub: Oct 7, 17
Blended Cinnamon Cereal Shakes
The Burger King Cinnamon Toast Crunch Shake is Smooth and Crunchy
The Burger King Cinnamon Toast Crunch Shake comes as the latest milkshake creation from the QSR brand that will bring back nostalgic memories of childhood breakfast. The shake consists of vanilla-... [More]
Quantcast