QSRs tap well known cereal brands for flavored shakes
Implications - As many consumers continue to pine for elements of simpler times from their formative years, QSRs have responded by releasing cereal-flavored milkshakes. This allows restaurants to leverage the instant brand recognition and clout associated with popular cereal brands while also engaging the added benefit of aligning consumers into tribes based on their preferred flavor, a feature most desirable to connection-seeking Millennials. While this might not enact an overwhelming sense of belonging, its small micro-connections like these that weave the fabric of socialization.
Workshop Question - How does your brand enable your customers to feel more connected to the world around them?
Trend Themes
1. Nostalgia Marketing - QSRs are releasing cereal-flavored milkshakes that leverage the instant brand recognition and clout associated with popular cereal brands to connect with millennials on an emotional level.
2. Indulgent Beverages - QSRs are offering new ways to entice customers with indulgent milkshakes that are infused with heaps of cereal and topped with whipped cream.
3. Childhood-inspired Menu Items - QSRs are introducing childhood-inspired fast food items to speak to the larger trend of nostalgic edibles and meet consumer demand for reliving their favorite memories.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can introduce more indulgent and nostalgic menu items to connect with millennials' and other consumers' emotions and memories.
2. Marketing and Advertising - Agencies in the marketing and advertising industry can help businesses leverage nostalgia marketing and create emotional connections with consumers through childhood-inspired products and branding.
3. Hospitality - Companies in the hospitality industry can offer unique, indulgent experiences such as themed milkshakes to attract customers and increase revenue.
7 Featured, 49 Examples:
61,699 Total Clicks
Date Range:
Apr 17 — May 19
Trending:
Warm
Consumer Insight Topics:
