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Spicy Seltzers

Brands debut spicy seltzers to appeal to consumers seeking new flavor experiences

Trend - Brands in the alcohol space are launching spicy seltzers that set themselves apart from traditional hard seltzer flavors with bold flavors. These beverages appeal to consumers seeking new flavor experiences.

Insight - Millennial and Gen Z consumers are keen to try new experiences, especially as it relates to the food and beverage space. This comes alongside globalization, which has also sparked the curiosity of consumers to discover new flavors. These trend-conscious consumers enjoy an element of the unexpected on their palates and will flock to brands that satisfy this curiosity.
Workshop Question - How can your brand entice trend-conscious consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
23,028 Total Clicks
Date Range:
Sep 20 — Nov 21
Trending:
This Month and Average
Consumer Insight Topics:

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