Brands debut spicy seltzers to appeal to consumers seeking new flavor experiences
Trend - Brands in the alcohol space are launching spicy seltzers that set themselves apart from traditional hard seltzer flavors with bold flavors. These beverages appeal to consumers seeking new flavor experiences.
Insight - Millennial and Gen Z consumers are keen to try new experiences, especially as it relates to the food and beverage space. This comes alongside globalization, which has also sparked the curiosity of consumers to discover new flavors. These trend-conscious consumers enjoy an element of the unexpected on their palates and will flock to brands that satisfy this curiosity.
Insight - Millennial and Gen Z consumers are keen to try new experiences, especially as it relates to the food and beverage space. This comes alongside globalization, which has also sparked the curiosity of consumers to discover new flavors. These trend-conscious consumers enjoy an element of the unexpected on their palates and will flock to brands that satisfy this curiosity.
Workshop Question - How can your brand entice trend-conscious consumers?
Trend Themes
1. Bold Flavors - Brands are launching spicy seltzers with bold flavors that appeal to consumers seeking new flavor experiences.
2. Unexpected Palate Experience - Trend-conscious consumers enjoy an element of the unexpected on their palates and will flock to brands that satisfy this curiosity.
3. New Experiences - Millennial and Gen Z consumers are keen to try new experiences, especially as it relates to the food and beverage space.
Industry Implications
1. Alcohol - Alcohol brands can take advantage of this trend by launching new spicy seltzer flavors to cater to those seeking bold flavor experiences.
2. Food and Beverage - Food and beverage professionals can add spicy flavors to their products to give an element of the unexpected to their consumer's palate.
3. Marketing and Advertising - Marketing and advertising professionals can create campaigns catered to trend-conscious consumers that target those seeking new flavor experiences.
