Peas are used as a base for seafood alternatives
Trend - Vegetarians and vegans now have the option of consuming alternative seafoods that are based in peas. These products include everything from frozen breaded options, to canned seafood alternatives.
Insight - The diverse range of diets that consumers now subscribe to have come in-part with the growth and sophistication of modern alternative ingredients. These realistic alternatives make it more likely that consumers who aren't necessarily vegan or vegetarian will experiment with their diets.
Insight - The diverse range of diets that consumers now subscribe to have come in-part with the growth and sophistication of modern alternative ingredients. These realistic alternatives make it more likely that consumers who aren't necessarily vegan or vegetarian will experiment with their diets.
Workshop Question - How is your brand being flexible in the product ranges it offers?
