Peas are used as a base for seafood alternatives
Trend - Vegetarians and vegans now have the option of consuming alternative seafoods that are based in peas. These products include everything from frozen breaded options, to canned seafood alternatives.
Insight - The diverse range of diets that consumers now subscribe to have come in-part with the growth and sophistication of modern alternative ingredients. These realistic alternatives make it more likely that consumers who aren't necessarily vegan or vegetarian will experiment with their diets.
Insight - The diverse range of diets that consumers now subscribe to have come in-part with the growth and sophistication of modern alternative ingredients. These realistic alternatives make it more likely that consumers who aren't necessarily vegan or vegetarian will experiment with their diets.
Workshop Question - How is your brand being flexible in the product ranges it offers?
Trend Themes
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Pea-based Seafood Alternatives — The use of peas as a base in seafood alternatives has grown to make it more likely that consumers experiment with their diets.
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Plant-based Shrimp Alternatives — Authentic flavor and texture of plant-based shrimp alternatives from Nestle have potential to appeal to a broader audience of vegetarians and flexitarians.
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Canned Seafood Alternatives with Yellow Peas — FISH PEAS, produced by KARAVELA, is responding to increasing demands for plant-based fish alternatives with environmentally sustainable and nutritious canned seafood products that use yellow peas.
Industry Implications
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Alternative Protein Industry — With the growth of pea and other plant-based seafood alternatives by companies like Good Catch and Nestle, there are opportunities for companies in the alternative protein industry to expand their product portfolios with clean-label, vegan, free from gluten and non-GMO products.
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Restaurant Industry — Canadian restaurant chain Copper Branch partnering with Swell Catch brings plant-based seafood substitutes based on pea, chickpeas, lentils, soy, fava beans and navy beans to consumers looking for authentic flavor and texture in current and nostalgic dishes.
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Canned Food Industry — Companies in the canned food industry can produce eco-friendly and shelf-stable plant-based fish alternatives, similar to FISH PEAS by KARAVELA in Europe, that are globally inspired and free from gluten and non-GMO, and make use of plant proteins to meet the increasing consumer demand for healthier, more sustainable and diverse food alternatives.
