Cosmetic brands release products that can be used on both hair and skin
Trend - Products related to hair and skin are typically sold as separate collections, but more brands are now releasing products that can be used to enhance both. Everything from multipurpose balms to spray powders for both the hair and body are now being sold by cosmetic brands.
Insight - When it comes to self-care, a lack of time can prevent busy consumers from partaking in all the rituals they'd like to. These consumers turn to brands that speed up the process of self-care by offering hybrid products and solutions that cut down on their routines.
Insight - When it comes to self-care, a lack of time can prevent busy consumers from partaking in all the rituals they'd like to. These consumers turn to brands that speed up the process of self-care by offering hybrid products and solutions that cut down on their routines.
Workshop Question - How is your brand prioritizing convenience for its customers?
