Category
Fashion
Scaled Restraint
Trend cluster
Category
Antibacterial
Care
Skincare products incorporate antibacterial elements into them.
4.0
Trend score
Trend
What is the Antibacterial Care trend?
Antibacterial Care: As consumers become more conscious of viruses and bad bacteria, skincare brands are addressing these concerns with products that are made or formulated with antibacterial ingredients that protect their skin.
Insight
The consumer insight behind the Antibacterial Care trend
The ongoing pandemic has resulted in consumers being more aware and conscious of their hygiene-related habits. With more people taking their personal hygiene seriously, brands are having to adapt to this shift in consumers' lifestyles.
Trend themes
Themes within the Antibacterial Care trend
Three behaviours holding the trend together01
Antibacterial Skincare
The ongoing pandemic has resulted in consumers being more aware and conscious of their hygiene-related habits, resulting in emerging skincare products that incorporate antibacterial elements.
02
Microbiome Support
Brands are developing skincare products that balance and protect the skin's microbiome, which creates opportunities for new products using probiotics, prebiotics, and other microbiome-supporting ingredients.
03
Eco-Friendly Skincare
Sustainable and eco-friendly skincare products are becoming more popular, with brands using recycled materials and packaging and incorporating eco-friendly technologies into their products.
Industry implications
What the Antibacterial Care trend means for industry
Where the trend changes the playbookFor
Skincare
Antibacterial and microbiome-supporting ingredients are becoming more prevalent in the skincare industry, and there is an increasing demand for eco-friendly and sustainable products.
For
Textile
Eco-friendly and sustainable textile products, such as the HUNN Denmark sustainable face towels, are gaining popularity in response to the increasing demand for sustainable and eco-friendly products.
For
Pharmaceuticals
Bacteriophages, or phages, are microorganisms being used in emerging skincare products to eradicate acne-causing bacteria on the skin while balancing the microbiome, creating opportunities for pharmaceutical companies to explore new medications and treatments.
Workshop question
How is your brand addressing newly formed consumer habits and rituals?
Trend signals
Trend signals for Antibacterial Care
Trend score 4.0 out of 10, from popularity 65%, activity 43%, freshness 10%.
Popularity65%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Antibacterial Care trend
5 featured examples from Nov 20, 2020 to Oct 15, 2021CategoryFashion
Maskne Face Mists
Disciple's Maskne Mist Helps to Soothe Congested & Irritated Skin
Skincare companies have an opportunity to develop more products that specifically cater to maskne-related issues.
CategoryEco
Eco Antibacterial Face Towels
HUNN Denmark Sustainable Face Towels are Made with JFA 360 Yarn
The use of innovative and eco-friendly materials in textiles production creates growth opportunities for the textiles manufacturing industry.
CategoryFashion
Antibacterial Face Sprays
The Chill Face Spray Soothes Skin and Prevents Breakouts
The skincare industry is constantly evolving as it explores new technologies and natural ingredients to create high-performing and innovative solutions for consumers.
CategoryFashion
Supercharged Purifying Skincare
Shielded Beauty's Solutions Help to Safeguard Skin
Skincare companies can incorporate natural actives, such as silver citrate, zeolite, and citric acid, to create effective and protective skincare products.
CategoryFashion
Cica Cleansing Pads
Meebak's Rinse-Free Cleansing Water Pads are Deeply Soothing
The skincare industry can explore the use of cica and other unique ingredients to create innovative and effective products for various skin concerns.
