Skincare products incorporate antibacterial elements into them
Trend - As consumers become more conscious of viruses and bad bacteria, skincare brands are addressing these concerns with products that are made or formulated with antibacterial ingredients that protect their skin.
Insight - The ongoing pandemic has resulted in consumers being more aware and conscious of their hygiene-related habits. With more people taking their personal hygiene seriously, brands are having to adapt to this shift in consumers' lifestyles.
Insight - The ongoing pandemic has resulted in consumers being more aware and conscious of their hygiene-related habits. With more people taking their personal hygiene seriously, brands are having to adapt to this shift in consumers' lifestyles.
Workshop Question - How is your brand addressing newly formed consumer habits and rituals?
