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Clean Kibble

Brands in the pet space are launching free-from pet foods

Trend - Brands in the pet space are launching free from pet food made with minimal ingredients. This comes as the industry is driven by younger demographics who are better informed about the ingredients in foods and their impact on health.

Insight - Millennial and Gen Z pet owners, who were brought up in an increasingly health-conscious society, take the health and well-being of their companion very seriously and are looking for ways to improve their pet's longevity and quality of life. For many individuals in this demographic, high-quality is synonymous with organic; therefore, they are more likely to consider pet foods whose recipes use naturally-made ingredients over “normal,” mass-produced foods. This comes as more information becomes available regarding the link between diet and health—for both humans and animals alike.

Workshop Question - How can your brand appeal to health-conscious consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
51,541 Total Clicks
Date Range:
Nov 19 — Nov 21
Trending:
Fresh and Mild
Consumer Insight Topics:

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