The popular skincare ingredient niacinamide is now featured in haircare products
Trend - Known for its anti-inflammatory and soothing properties, niacinamide has become a popular skincare ingredient Now, the ingredient is being used by popular haircare brands as a way to help treat users' scalp concerns.
Insight - The influence that social media has had in educating the average consumer about various skincare ingredients has resulted in a push for more of those ingredients on the market. Now, many of these ingredients are known to consumers, and can be used as a marketing tool in adjacent industries for their familiarity.
Insight - The influence that social media has had in educating the average consumer about various skincare ingredients has resulted in a push for more of those ingredients on the market. Now, many of these ingredients are known to consumers, and can be used as a marketing tool in adjacent industries for their familiarity.
Workshop Question - How is your brand taking inspiration from adjacent industries?
Trend Themes
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Skincare-inspired Haircare — The popularity of skincare-inspired ingredients in haircare products is a trend influenced by the push for consumer education about ingredients through social media.
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Soothing Scalp Tonics — Soothing scalp tonics with ingredients like niacinamide and aloe are becoming a popular trend in haircare, offering a gentle way to care for natural hair textures and protective styles.
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Hydrating Skincare-inspired Haircare — The use of hydrating and nourishing skincare-inspired ingredients like hyaluronic acid and Kalahari Melon Seed Oil in haircare products is a growing trend to meet the unmet need for deep hydration in dry hair.
Industry Implications
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Beauty and Personal Care Industry — The beauty and personal care industry can incorporate skincare-inspired ingredients and soothing scalp tonics in their haircare product lines to cater to fast-evolving consumer preferences and emerging trends.
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Social Media Marketing Industry — The social media marketing industry can use the influence of social media in educating consumers as a marketing tool for skincare-inspired haircare ingredients and products.
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Wellness Industry — The wellness industry can leverage the consumer demand for all-natural and organic skincare ingredients in haircare products to offer haircare solutions with sustainable and environmentally-friendly packaging.
