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Niacinamide Hair

The popular skincare ingredient niacinamide is now featured in haircare products

Trend - Known for its anti-inflammatory and soothing properties, niacinamide has become a popular skincare ingredient Now, the ingredient is being used by popular haircare brands as a way to help treat users' scalp concerns.

Insight - The influence that social media has had in educating the average consumer about various skincare ingredients has resulted in a push for more of those ingredients on the market. Now, many of these ingredients are known to consumers, and can be used as a marketing tool in adjacent industries for their familiarity.
Workshop Question - How is your brand taking inspiration from adjacent industries?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
25,440 Total Clicks
Date Range:
Feb 21 — Nov 21
Trending:
This Month and Average
Consumer Insight Topics:

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