The popular skincare ingredient niacinamide is now featured in haircare products
Trend - Known for its anti-inflammatory and soothing properties, niacinamide has become a popular skincare ingredient Now, the ingredient is being used by popular haircare brands as a way to help treat users' scalp concerns.
Insight - The influence that social media has had in educating the average consumer about various skincare ingredients has resulted in a push for more of those ingredients on the market. Now, many of these ingredients are known to consumers, and can be used as a marketing tool in adjacent industries for their familiarity.
Insight - The influence that social media has had in educating the average consumer about various skincare ingredients has resulted in a push for more of those ingredients on the market. Now, many of these ingredients are known to consumers, and can be used as a marketing tool in adjacent industries for their familiarity.
Workshop Question - How is your brand taking inspiration from adjacent industries?
