Honey-based help to soothe the skin
Trend - Cosmetic brands are using honey as a base for serums, as the natural ingredient is known for its soothing, anti-inflammatory, and humectant qualities that make it a well-rounded, healthy ingredient.
Insight - While there is now a huge market for skincare and science-based branding, there still exists a large portion of consumers who prefer familiar ingredients in the cosmetic products they choose to purchase. Brands that use and market natural ingredients will create trust with naturality-minded customers.
Insight - While there is now a huge market for skincare and science-based branding, there still exists a large portion of consumers who prefer familiar ingredients in the cosmetic products they choose to purchase. Brands that use and market natural ingredients will create trust with naturality-minded customers.
Workshop Question - How is your brand marketing to suit a wide range of consumers?
