Brands are launching new controllers that allow users to play a variety of games
Trend - Brands are launching cloud controllers designed to accommodate a range of needs—from smartphone-equipped controllers to interchangeable controllers—that enable users to play a multitude of games. These controllers allow consumers to view and play video games without specialized gaming devices, ensuring players won't need to upgrade or replace their devices to play new games.
Insight - Thanks to the rapid advancement of technology, consumers expect a greater range of flexibility in the media they enjoy. These individuals are demanding higher levels of accommodations from brands, especially as it relates to their entertainment habits. Consumers will flock to brand that offer adaptable products and services that still prioritize experience.
Insight - Thanks to the rapid advancement of technology, consumers expect a greater range of flexibility in the media they enjoy. These individuals are demanding higher levels of accommodations from brands, especially as it relates to their entertainment habits. Consumers will flock to brand that offer adaptable products and services that still prioritize experience.
Workshop Question - How can your brand offer greater flexibility for consumers?
Trend Themes
1. Cloud Gaming Controllers - Brands are launching new controllers specifically designed for cloud gaming, featuring wireless designs, rechargeable batteries, split-handset designs that stretch up to 6.7 inches across and allow for immersive experiences, adjustable frames, up to 20 hours of battery life, and wireless connections via Bluetooth.
2. Ios-compatible Cloud Gaming Services - Alternative cloud gaming services like Blacknut are launching new web apps that make entire catalogs of games accessible via an iPhone or iPad, compatible with Bluetooth-enabled controllers and available to users across many countries, carving out room for themselves in the cloud gaming space by offering affordability and a diverse range of games.
3. Customizable Cloud Gaming Controllers - Innovative controllers like Tencent's shape-shifting mobile controller and its swappable parts are making it easier for users to customize game controllers and swap out various parts depending on the game they are playing, as a part of Tencent Cloud's broader development of its comprehensive cloud gaming services.
Industry Implications
1. Gaming Industry - The gaming industry is being widely affected, with rapid advancements and innovations in technology driving new trends that allow for greater flexibility in gaming devices and experiences.
2. Cloud Computing Industry - The cloud computing industry is greatly influenced as cloud-based gaming continues to attract more users, leading to more investment in cloud architecture and infrastructure for gaming platforms.
3. Telecommunications Industry - Telecommunications companies are investing more in 5G networks and WiFi infrastructure to better support cloud gaming services, recognizing the growing importance of low-latency and stable internet connections for the optimal gaming experience.
