Brands are launching new controllers that allow users to play a variety of games
Trend - Brands are launching cloud controllers designed to accommodate a range of needs—from smartphone-equipped controllers to interchangeable controllers—that enable users to play a multitude of games. These controllers allow consumers to view and play video games without specialized gaming devices, ensuring players won't need to upgrade or replace their devices to play new games.
Insight - Thanks to the rapid advancement of technology, consumers expect a greater range of flexibility in the media they enjoy. These individuals are demanding higher levels of accommodations from brands, especially as it relates to their entertainment habits. Consumers will flock to brand that offer adaptable products and services that still prioritize experience.
Insight - Thanks to the rapid advancement of technology, consumers expect a greater range of flexibility in the media they enjoy. These individuals are demanding higher levels of accommodations from brands, especially as it relates to their entertainment habits. Consumers will flock to brand that offer adaptable products and services that still prioritize experience.
Workshop Question - How can your brand offer greater flexibility for consumers?
