Chinese multinational technology company Tencent has unveiled the design for its innovative, shape-shifting mobile games controller. The new controller, which was announced during the company's annual conference, comes as part of Tencent's broader development of its comprehensive cloud gaming service that will be launched under 'Tencent Cloud.'
The modular controller has been designed to be easily customized for specific games via swappable parts. The "face" of the controller, which consists of its buttons and thumbstick, can be removed from the handheld, shell case. This allows users to swap out various "faces" depending on the game they are playing. For example, one six-button design aims to mimic the layout out of popular touchscreen games.
Other features of the new controller include vibration feedback, voice input, Bluetooth connectivity, touch-pad controls, and a powerful battery that can provide enough juice for 10 hours of non-stop play.
Image Credit: Tencent
Key Themes Behind This Trend
- Modular Gaming Controllers
- Creating modular gaming controllers that can be customized for specific games via swappable parts can lead to disruptive innovation opportunities in the gaming hardware industry.
- Cloud Gaming Services
- Providing comprehensive cloud gaming services, like Tencent Cloud, can lead to disruptive innovation opportunities in the gaming software industry.
- Hybrid Mobile/console Gaming
- Combining the convenience of mobile gaming with the performance of console gaming, like Tencent's new mobile games controller, can lead to disruptive innovation opportunities in the gaming industry as a whole.
Where This Applies
- Gaming Hardware Industry
- Creating customizable, modular gaming controllers can lead to disruptive innovation opportunities in the gaming hardware industry.
- Gaming Software Industry
- Providing comprehensive cloud gaming services can lead to disruptive innovation opportunities in the gaming software industry.
- Mobile Gaming Industry
- Combining the convenience of mobile gaming with the performance of console gaming can lead to disruptive innovation opportunities in the mobile gaming industry.
