Recess, the CBD seltzer company, released cand with QR codes that are linked to a meditation game with an accompanying playlist of ambient music. The CBD seltzer brand released the QR cans as part of a collaborative campaign, titled ‘Press Play to Pause Your Thoughts,’ with an online radio company named Poolside.FM.
The campaign lets customers scan the QR code to access the game, which can be played in a mobile or desktop browser. The game can also be accessed through the Recess company website and social media accounts. After customers play the game, they can receive a discount code of up to 10% that can be sent to their email. The discount can be put toward Recess branded clothing including t-shirts, buckets hats and tote bags.
Image Credit: Recess
Key Themes Behind This Trend
- CBD Seltzer and Gamification
- The combination of CBD seltzer and gamification creates an opportunity for companies to create unique interactive customer experiences.
- QR Code Marketing for CBD Products
- CBD companies can use QR codes for marketing campaigns that lead to digital experiences, creating opportunities to engage customers on multiple platforms.
- CBD Lifestyle Branding
- CBD companies can expand their reach by branding themselves as a lifestyle brand, with merchandise and campaigns that emphasize the benefits of incorporating CBD into daily routines.
Where This Applies
- Beverage Industry
- CBD seltzer products and marketing campaigns like the one from Recess open up opportunities for innovation within the beverage industry, specifically in the realm of functional beverages.
- Gaming Industry
- CBD companies can tap into the gaming industry by creating interactive digital experiences that incorporate CBD products, creating a new market for CBD companies.
- Fashion Industry
- CBD companies can extend their reach by offering merchandise, such as Recess' branded clothing, and incorporating lifestyle branding into their marketing campaigns, creating opportunities to connect with customers in new ways.
