Brands initiate waste-reduction programs while offering discounts to customers
Trend - More brands are looking to reduce their environmental impact by offering waste-reducing, repurposing programs and products that offer consumers specialty discounts for purchasing items that would otherwise be thrown away.
Insight - Climate change's current and impending consequences are now better known to the average consumer thanks to the work of scientists and activists in this space. This education has resulted in a greater sense of urgency for consumers who are looking to reduce their own impact. These individuals are increasingly turning to brands that are choosing to prioritize sustainability.
Insight - Climate change's current and impending consequences are now better known to the average consumer thanks to the work of scientists and activists in this space. This education has resulted in a greater sense of urgency for consumers who are looking to reduce their own impact. These individuals are increasingly turning to brands that are choosing to prioritize sustainability.
Workshop Question - How is your brand prioritizing sustainability?
