Category
Lifestyle
Assisted Choices
Trend cluster
Category
Waste
Discount
Brands initiate waste-reduction programs while offering discounts to customers.
4.5
Trend score
Trend
What is the Waste Discount trend?
Waste Discount: More brands are looking to reduce their environmental impact by offering waste-reducing, repurposing programs and products that offer consumers specialty discounts for purchasing items that would otherwise be thrown away.
Insight
The consumer insight behind the Waste Discount trend
Climate change's current and impending consequences are now better known to the average consumer thanks to the work of scientists and activists in this space. This education has resulted in a greater sense of urgency for consumers who are looking to reduce their own impact. These individuals are increasingly turning to brands that are choosing to prioritize sustainability.
Trend themes
Themes within the Waste Discount trend
Three behaviours holding the trend together01
Waste-Reducing Programs and Products
More brands are prioritizing sustainability by offering waste-reducing, repurposing programs and products to reduce environmental impact.
02
Food Waste-Preventing Ordering Apps
Apps like goMkt are stepping up to the challenge to curb food waste in affordable and efficient ways by offering discounts on unsold inventory from local restaurants, cafes, and coffee shops.
03
Discarded Item Repurposing Campaigns
Campaigns like The IKEA Trash Collection and Misfits Market are repurposing items that would have gone to waste and reducing the amount of waste that ends up in landfills.
Industry implications
What the Waste Discount trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can reduce their environmental impact and increase revenue opportunities by offering waste-reducing programs and repurposing products and inventory.
For
Food Industry
The food industry can reduce food waste by partnering with apps like Flashfood and offering discounted prices on products nearing their expiry date.
For
Subscription-Based Grocery Industry
Subscription-based grocery services like Misfits Market can address the food waste crisis and reduce grocery bills by offering fresh produce at a discounted rate.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Waste Discount
Trend score 4.5 out of 10, from popularity 74%, activity 50%, freshness 12%.
Popularity74%
Activity50%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Waste Discount trend
5 featured examples from Dec 10, 2019 to Jul 10, 2022CategoryBusiness
Discounted Food Waste Apps
This App Lets Shoppers Get Discounts On Products Nearing Expiry
Supermarkets can make use of discounted food waste apps to offer special deals to customers and reduce food waste.
CategoryEco
Food Waste-Preventing Ordering Apps
goMkt Fights the Food Crisis with Convenience & Mindfulness
goMkt's model of reducing food waste and increasing foot traffic to local restaurants through discount-based ordering is an innovative way for the restaurant industry to address t…
CategoryEco
Affordable Grocery Store Subscriptions
Misfits Market's Business Model Addresses Food Waste
Grocery retailers can adopt a similar business model to Misfits Market to improve customer access to affordable and sustainable produce while reducing food waste and promoting tra…
CategoryEco
Waste-Reducing Cosmetic Discounts
Holland & Barrett is Selling Beauty Goods Past Best Before Dates
Introducing the sale of beauty products past their best before dates presents an opportunity for retailers to tap into a new market segment.
CategoryEco
Discarded Furniture Campaigns
The IKEA Trash Collection Repurposes Items That Go to Waste
Furniture retailers can leverage discarded furniture campaigns to reduce waste and promote sustainable practices in their industry.
