Home linens are being made with recycled materials
Trend - Home items like linens are often viewed as a necessity, and in the age of climate change are being adapted with eco-friendly materials. Products like towels are now being made from materials that include recycled yarn and polyester.
Insight - Climate change's impact rests on industries that have high carbon outputs, but the average consumer is feeling more guilt--and even anxiet--related to their own environmental impact. These consumers are seeking out small changes they can make in order to feel better about their purchase decisions.
Insight - Climate change's impact rests on industries that have high carbon outputs, but the average consumer is feeling more guilt--and even anxiet--related to their own environmental impact. These consumers are seeking out small changes they can make in order to feel better about their purchase decisions.
Workshop Question - How is your brand addressing climate anxiety?
