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Hybrid Dairy

Brands are launching hybrid dairy and plant-based milk beverages

Trend - Brands in the dairy space are launching new hybrid milk beverages comprised of plant-based milk and dairy milk. The new beverages leverage the taste and health benefits of both products, appealing to consumers looking to reduce their consumption of animal products.

Insight - As "flexitarian" diets continue to gain popularity, many consumers are looking to reduce their consumption of animal products. As a result, plant-based alternatives are growing rapidly with a significant portion of sales are coming from non-vegans. These individuals are in search of products that offer a higher nutritional value without compromising on taste. Consumers will flock to brands that offer decadent and healthy alternatives.
Workshop Question - How can your brand meet the growing demands of flexitarians?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
30,903 Total Clicks
Date Range:
Feb 21 — Oct 21
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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