Brands are launching hybrid dairy and plant-based milk beverages
Trend - Brands in the dairy space are launching new hybrid milk beverages comprised of plant-based milk and dairy milk. The new beverages leverage the taste and health benefits of both products, appealing to consumers looking to reduce their consumption of animal products.
Insight - As "flexitarian" diets continue to gain popularity, many consumers are looking to reduce their consumption of animal products. As a result, plant-based alternatives are growing rapidly with a significant portion of sales are coming from non-vegans. These individuals are in search of products that offer a higher nutritional value without compromising on taste. Consumers will flock to brands that offer decadent and healthy alternatives.
Insight - As "flexitarian" diets continue to gain popularity, many consumers are looking to reduce their consumption of animal products. As a result, plant-based alternatives are growing rapidly with a significant portion of sales are coming from non-vegans. These individuals are in search of products that offer a higher nutritional value without compromising on taste. Consumers will flock to brands that offer decadent and healthy alternatives.
Workshop Question - How can your brand meet the growing demands of flexitarians?
