Drugstore brands create and market products that contain chemical exfoliators
Trend - Chemical exfoliators like glycolic, salicylic, and lactic acids have become hugely popular in the skincare space, and affordable drugstore brands are taking note but releasing their own chemical exfoliators and highlighting their skin-enhancing properties.
Insight - For many consumers, skincare has become a daily ritual that they study in order to achieve their desired results. Viewing skincare as a necessary aspect of their wellness routines, consumers are now much more aware of how ingredients in these products work, and turn to brands that are most effective at marketing those ingredients.
Insight - For many consumers, skincare has become a daily ritual that they study in order to achieve their desired results. Viewing skincare as a necessary aspect of their wellness routines, consumers are now much more aware of how ingredients in these products work, and turn to brands that are most effective at marketing those ingredients.
Workshop Question - How could your brand offer accessible solutions for its customer?
