Drugstore brands create and market products that contain chemical exfoliators
Trend - Chemical exfoliators like glycolic, salicylic, and lactic acids have become hugely popular in the skincare space, and affordable drugstore brands are taking note but releasing their own chemical exfoliators and highlighting their skin-enhancing properties.
Insight - For many consumers, skincare has become a daily ritual that they study in order to achieve their desired results. Viewing skincare as a necessary aspect of their wellness routines, consumers are now much more aware of how ingredients in these products work, and turn to brands that are most effective at marketing those ingredients.
Insight - For many consumers, skincare has become a daily ritual that they study in order to achieve their desired results. Viewing skincare as a necessary aspect of their wellness routines, consumers are now much more aware of how ingredients in these products work, and turn to brands that are most effective at marketing those ingredients.
Workshop Question - How could your brand offer accessible solutions for its customer?
Trend Themes
1. Chemical Exfoliators - Affordable drugstore brands are releasing their own chemical exfoliators and highlighting their skin-enhancing properties.
2. Skinification of Haircare - The Inkey List introduces salicylic acid for hair, speaking to the trend of the skinification of haircare.
3. Tailored Skincare Formulations - Neutrogena introduced three new formulas that are designed for different skin types, representing the trend of tailored skincare formulations.
Industry Implications
1. Skincare - The rising demand for affordable and effective skincare products that cater to unique skin needs presents opportunities for disruptive innovation in this industry.
2. Haircare - As the trend of skinification of haircare continues to gain traction, innovative products that incorporate skincare ingredients and formulations present opportunities for disruption in this industry.
3. Personal Care - The trend of tailored formulations that cater to unique skin and hair needs creates opportunities for innovation in the personal care industry.
