Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Insight - More consumers are making decisions that prioritize environmental consciousness as the threat of climate change worsens. These individuals are turning to brands that help them prioritize sustainability in their day-to-day lives.
Insight - More consumers are making decisions that prioritize environmental consciousness as the threat of climate change worsens. These individuals are turning to brands that help them prioritize sustainability in their day-to-day lives.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
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Sustainable Fashion — Consumers are turning to fashion brands that prioritize environmental consciousness and help them live sustainably.
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Virtual Try-on Technology — Online retailers are implementing AR-based virtual try-on solutions to reduce returns and increase consumer engagement during the pandemic.
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Circular Fashion Economy — Fashion technology companies are promoting a circular fashion economy by encouraging users to extend the life cycles of their wardrobe items through care, repair, and donation services.
Industry Implications
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Fashion Technology — Disruptive opportunities exist in developing fashion technologies that support sustainability, circular economies, and virtual try-on solutions for online retailers.
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Environmental Conservation — Opportunities exist in providing innovative solutions that promote environmental conservation and sustainable living through wardrobe management software applications
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Retail Industry — Fashion technology companies can collaborate with retailers to integrate digital wardrobe management, AR-based virtual try-ons, and other solutions to improve the customer experience and promote sustainability.
