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Financial Concierge

Banks are launching virtual "assistants" to meet consumer needs at home

Trend - Banks are launching new digital solutions to meet consumer needs at home. These virtual assistants help to bridge the gap between inconvenient in-person banking and impersonal online banking, providing convenient ways for users to take care of their financial needs.

Insight - In light of the COVID-19 pandemic, consumers are expecting a greater level of digitization when interacting with brands. The shift to e-commerce is now seen as an expectation, not a luxury, and spans all industries ranging from food and beverages to cosmetics and medicines. Consumers are now comfortable conducting personal and trivial needs online with many preferring the streamlined interaction.
Workshop Question - How can your brand prioritize convenience through digital solutions?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
17,597 Total Clicks
Date Range:
May 21 — Nov 21
Trending:
Mild
Consumer Insight Topics:

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