Category
Tech
Delegated Interfaces
Trend cluster
Category
Financial
Concierge
Banks are launching virtual "assistants" to meet consumer needs at home.
3.8
Trend score
Trend
What is the Financial Concierge trend?
Financial Concierge: Banks are launching new digital solutions to meet consumer needs at home. These virtual assistants help to bridge the gap between inconvenient in-person banking and impersonal online banking, providing convenient ways for users to take care of their financial needs.
Insight
The consumer insight behind the Financial Concierge trend
In light of the COVID-19 pandemic, consumers are expecting a greater level of digitization when interacting with brands. The shift to e-commerce is now seen as an expectation, not a luxury, and spans all industries ranging from food and beverages to cosmetics and medicines. Consumers are now comfortable conducting personal and trivial needs online with many preferring the streamlined interaction.
Trend themes
Themes within the Financial Concierge trend
Three behaviours holding the trend together01
Digital Banking Solutions
Banks are launching new digital solutions to meet consumer needs at home, providing a convenient way for users to take care of their financial needs from anywhere.
02
Virtual Reality Banking
The use of virtual reality in banking can bridge the gap between inconvenient in-person banking and impersonal online banking, allowing customer service representatives to add a human touch to digital banking while saving time and resources.
03
AI Virtual Assistants
The use of AI-powered virtual assistants is becoming increasingly common in the banking industry, with the ability to pose banking-related questions and perform tasks accordingly, providing improved customer service and convenience.
Industry implications
What the Financial Concierge trend means for industry
Where the trend changes the playbookFor
Finance
The finance industry has been quick to adopt new digital solutions and technologies to meet changing consumer expectations, particularly in light of the COVID-19 pandemic.
For
Virtual Reality
The virtual reality industry is poised for growth as more companies explore ways to use this technology to enhance customer experiences and simulate real-life scenarios.
For
Artificial Intelligence
The use of AI is seeing rapid growth across a wide range of industries, with virtual assistants being just one example of how this technology can be used to improve efficiency and customer service.
Workshop question
How can your brand prioritize convenience through digital solutions?
Trend signals
Trend signals for Financial Concierge
Trend score 3.8 out of 10, from popularity 60%, activity 37%, freshness 17%.
Popularity60%
Activity37%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Financial Concierge trend
4 featured examples from Oct 27, 2021 to Jul 25, 2023CategoryTech
AI-Powered Finance Trackers
TotallyMoney and Bud Financial Launch an AI-Powered Payments Tracker
AI-powered finance trackers offer consumers a comprehensive solution to manage their personal finances and improve their financial well-being.
CategoryTech
AI-Backed Crypto Chatbots
Crypto.com Announces a New Generative AI Companion Called Amy
The finance industry can benefit from AI-backed chatbots to automate customer service and provide personalized financial advice and analysis.
CategoryBusiness
Finance-Focused Virtual Assistants
Wells Fargo's New Virtual Assistant Carries Out Banking Tasks
The finance industry is actively exploring and adopting new technologies to enhance customer experience, such as AI-powered virtual assistants like ‘Fargo’.
CategoryTech
Customizable AI Assistants
Nvidia’s Omniverse Avatars are Helpful Interactive Characters
The development of AI avatars and virtual collaboration platforms have the potential to revolutionize the technology sector and enhance technological advancements.
