Food brands are air-frying packaged snacks instead of frying or baking
Trend - Packaged snack foods are now touting that they were cooked by air-frying instead of standard frying or baking. This shift comes as more consumers are choosing to use air fryers at home in order to be more healthy without compromising on flavor.
Insight - When it comes to snacking, health-conscious consumers are increasingly aware of what ingredients and methods of cooking are most nutritious. With the average consumer's enhanced knowledge on these subjects, brands are having to be more diligent in how they produce and label their products in order to better appeal to the informed consumer.
Insight - When it comes to snacking, health-conscious consumers are increasingly aware of what ingredients and methods of cooking are most nutritious. With the average consumer's enhanced knowledge on these subjects, brands are having to be more diligent in how they produce and label their products in order to better appeal to the informed consumer.
Workshop Question - How is your brand catering to the habits of the informed consumer?
Trend Themes
1. Air-frying - The trend of using air-frying as a cooking method is increasing in packaged snack foods as health-conscious consumers seek guilt-free and nutrient-dense options.
2. Organic and Plant-based - Increasingly health-conscious snacking consumers gravitate towards foods made with organic and plant-based ingredients for more sustainable and environmentally-friendly products.
3. Innovative Packaging - Better-for-you snack brands are experimenting with new packaging options to increase sustainability, reduce carbon footprint, and promote more ecoconscious initiatives.
Industry Implications
1. Food Manufacturing - As consumers continue to demand healthier snack options, food manufacturing companies can innovate their products either by introducing new products that are organic, plant-based, and air-fried or by revising their recipes to cater to the growing health-friendly demands of consumers.
2. Packaging Industry - Packaging companies can join the food and snack industry in realizing more sustainable and environmentally-conscious packaging by providing innovative packaging options that reduce carbon footprint, are eco-friendly, and can preserve quality while extending shelf life of snacks.
3. Technology Innovation - With the rise of the air-frying trend in the snack industry, technology companies can capitalize by innovating new kitchen appliances that can meet the growing demand for healthy cooking methods while still providing tasty and nutrient-dense options.
