Category
Lifestyle
Assisted Choices
Trend cluster
Category
Air
Fried
Food brands are air-frying packaged snacks instead of frying or baking.
4.6
Trend score
Trend
What is the Air Fried trend?
Air Fried: Packaged snack foods are now touting that they were cooked by air-frying instead of standard frying or baking. This shift comes as more consumers are choosing to use air fryers at home in order to be more healthy without compromising on flavor.
Insight
The consumer insight behind the Air Fried trend
When it comes to snacking, health-conscious consumers are increasingly aware of what ingredients and methods of cooking are most nutritious. With the average consumer's enhanced knowledge on these subjects, brands are having to be more diligent in how they produce and label their products in order to better appeal to the informed consumer.
Trend themes
Themes within the Air Fried trend
Three behaviours holding the trend together01
Air-frying
The trend of using air-frying as a cooking method is increasing in packaged snack foods as health-conscious consumers seek guilt-free and nutrient-dense options.
02
Organic and plant-based
Increasingly health-conscious snacking consumers gravitate towards foods made with organic and plant-based ingredients for more sustainable and environmentally-friendly products.
03
Innovative packaging
Better-for-you snack brands are experimenting with new packaging options to increase sustainability, reduce carbon footprint, and promote more ecoconscious initiatives.
Industry implications
What the Air Fried trend means for industry
Where the trend changes the playbookFor
Food manufacturing
As consumers continue to demand healthier snack options, food manufacturing companies can innovate their products either by introducing new products that are organic, plant-based, and air-fried or by revising their recipes to cater to the growing health-friendly demands of consumers.
For
Packaging industry
Packaging companies can join the food and snack industry in realizing more sustainable and environmentally-conscious packaging by providing innovative packaging options that reduce carbon footprint, are eco-friendly, and can preserve quality while extending shelf life of snacks.
For
Technology innovation
With the rise of the air-frying trend in the snack industry, technology companies can capitalize by innovating new kitchen appliances that can meet the growing demand for healthy cooking methods while still providing tasty and nutrient-dense options.
Workshop question
How is your brand catering to the habits of the informed consumer?
Trend signals
Trend signals for Air Fried
Trend score 4.6 out of 10, from popularity 71%, activity 53%, freshness 14%.
Popularity71%
Activity53%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Air Fried trend
6 featured examples from Feb 23, 2021 to Feb 15, 2023CategoryMarketing
Frozen Air-Fried Chicken Snacks
Tyson Air Fried Chicken Bites Have 75% Less Fat Than Alternatives
The frozen food industry can leverage healthier options using new cooking techniques (such as air frying) to offer more innovative products to consumers.
CategoryLifestyle
Air-Popped Sweet Potato Chips
Pop Bitties Sweet Potato Chips are Light, Crispy and Gluten-Free
Air-popped sweet potato chips expand the snack foods industry, offering an alternative and healthier option to traditional chips.
CategoryLifestyle
Better-for-You Snack Puffs
LesserEvil's Space Balls are Made with Less Processed Ingredients
The healthy snack industry has the potential to expand and evolve as consumers become more health-conscious.
CategoryBusiness
Air-Fried Kettle Chips
Kettle Brand Unveiled its First Air-Fried CPG Snack Product
The snack food industry can take advantage of the growing trend of air-fried and healthier snack options, as well as the use of unique cooking methods to create new textures and f…
CategoryLifestyle
Organic Melty Puff Snacks
Ddoddomom's Real Puffing Snacks are Made with Organic Brown Rice
Growing market for organic food due to increased consumer demand for healthy and environmentally-friendly products like Ddoddomom's Real Puffing snacks.
CategoryLifestyle
Milled Rice Puff Snacks
The Ddoddomom Rice Puffs Come in Five Different Flavors
Companies can use the Ddoddomom rice puffs as inspiration to create healthy snack options that cater to a variety of flavors and dietary needs.
