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Air Fried

Food brands are air-frying packaged snacks instead of frying or baking

Trend - Packaged snack foods are now touting that they were cooked by air-frying instead of standard frying or baking. This shift comes as more consumers are choosing to use air fryers at home in order to be more healthy without compromising on flavor.

Insight - When it comes to snacking, health-conscious consumers are increasingly aware of what ingredients and methods of cooking are most nutritious. With the average consumer's enhanced knowledge on these subjects, brands are having to be more diligent in how they produce and label their products in order to better appeal to the informed consumer.
Workshop Question - How is your brand catering to the habits of the informed consumer?
Trend Themes
1. Air-frying - The trend of using air-frying as a cooking method is increasing in packaged snack foods as health-conscious consumers seek guilt-free and nutrient-dense options.
2. Organic and Plant-based - Increasingly health-conscious snacking consumers gravitate towards foods made with organic and plant-based ingredients for more sustainable and environmentally-friendly products.
3. Innovative Packaging - Better-for-you snack brands are experimenting with new packaging options to increase sustainability, reduce carbon footprint, and promote more ecoconscious initiatives.
Industry Implications
1. Food Manufacturing - As consumers continue to demand healthier snack options, food manufacturing companies can innovate their products either by introducing new products that are organic, plant-based, and air-fried or by revising their recipes to cater to the growing health-friendly demands of consumers.
2. Packaging Industry - Packaging companies can join the food and snack industry in realizing more sustainable and environmentally-conscious packaging by providing innovative packaging options that reduce carbon footprint, are eco-friendly, and can preserve quality while extending shelf life of snacks.
3. Technology Innovation - With the rise of the air-frying trend in the snack industry, technology companies can capitalize by innovating new kitchen appliances that can meet the growing demand for healthy cooking methods while still providing tasty and nutrient-dense options.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
42,248 Total Clicks
Date Range:
Feb 21 — Feb 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Frozen Air-Fried Chicken Snacks
Frozen Air-Fried Chicken Snacks
Tyson Air Fried Chicken Bites Have 75% Less Fat Than Alternatives
Air frying has become quite popular amongst consumers seeking to enjoy their favorite recipes in a healthier manner, which is seeking new products like the Tyson Air Fried Chicken Bites be introduced.... MORE
Air-Popped Sweet Potato Chips
Air-Popped Sweet Potato Chips
Pop Bitties Sweet Potato Chips are Light, Crispy and Gluten-Free
Pop Bitties Air Popped Ancient Grain Chips introduced all-new Pop Bitties Sweet Potato Chips that are wholesome, light, crispy and full of sweet and earthy flavors. The air-popped sweet potato chips... MORE
Better-for-You Snack Puffs
Better-for-You Snack Puffs
LesserEvil's Space Balls are Made with Less Processed Ingredients
Space Balls by LesserEvil is a better-for-you family-friendly snack that helps to make less-processed, more sustainable options more accessible. These snacks can be found in flavors like... MORE
Air-Fried Kettle Chips
Air-Fried Kettle Chips
Kettle Brand Unveiled its First Air-Fried CPG Snack Product
Kettle Brand, a premium kettle-cooked chip manufacturer, has launched the first kettle-cooked, air-fried potato chip titled the ‘Kettle Brand Air Fried Chips.’ The new Kettle Brand Air... MORE
Organic Melty Puff Snacks
Organic Melty Puff Snacks
Ddoddomom's Real Puffing Snacks are Made with Organic Brown Rice
The Real Puffing snacks by Ddoddomom are the perfect satisfying snack that is guilt-free. The bite-sized snacks are from Korea and made with organic and environmentally friendly ingredients.... MORE
Milled Rice Puff Snacks
Milled Rice Puff Snacks
The Ddoddomom Rice Puffs Come in Five Different Flavors
The Ddoddomom rice puffs from Korea are delicious healthy rice snacks that are made using organic ingredients. The bite sized goods are made for babies but can be enjoyed by all. They melt in the... MORE

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