Brands are using sweet potatoes as a key ingredient in beverages
Trend - Brands in the beverage space are using the unlikely ingredient sweet potato to add nutritional value and natural sweetness to various beverages. Products in this space include sweet potato-based teas and and coffee drinks.
Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Workshop Question - How is your brand prioritizing novelty in its product/service?
Trend Themes
1. Unconventional Ingredients in Beverages - As consumers become more adventurous with taste, brands are experimenting with unexpected and unique ingredients like sweet potato to create innovative beverage options.
2. Kid-friendly Meal Supplements - Brands are catering to health-conscious parents looking for alternative, nutritious snacks with plant-based meal supplements in the form of shakes and powders for kids.
3. Innovative Flavor Pairings in Beverages - Brands are creating new taste experiences by combining unexpected flavors such as sweet potato in coffee and tea beverages.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of consumers' adventurous tastes by incorporating unusual and nutrient-dense ingredients like sweet potato in their products.
2. Health and Wellness - The health and wellness industry can tap into the market of parents who are searching for natural, plant-based supplements to provide children with a healthy diet.
3. Alcohol-free Alternatives - The alcohol industry can fill consumer demand for alcohol-free drinks that mimic the flavors of wine and other alcoholic beverages in a natural and vegan-friendly way.
