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Sweet Potato Beverage

Brands are using sweet potatoes as a key ingredient in beverages

Trend - Brands in the beverage space are using the unlikely ingredient sweet potato to add nutritional value and natural sweetness to various beverages. Products in this space include sweet potato-based teas and and coffee drinks.

Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Workshop Question - How is your brand prioritizing novelty in its product/service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
62,465 Total Clicks
Date Range:
Feb 20 — Nov 21
Trending:
Fresh and Mild
Consumer Insight Topics:

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