Brands are using sweet potatoes as a key ingredient in beverages
Trend - Brands in the beverage space are using the unlikely ingredient sweet potato to add nutritional value and natural sweetness to various beverages. Products in this space include sweet potato-based teas and and coffee drinks.
Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Workshop Question - How is your brand prioritizing novelty in its product/service?
