Fashion and auto brands are collaborating on upcycled clothing collections
Trend - While auto brands have certainly engaged in informing the design of objects and clothing in the past, they are increasingly donating various auto parts to clothing collaborations. With an emphasis on sustainability, these lines include discarded materials such as airbags, fabric, and more.
Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Workshop Question - Conceptualize a product or line that takes advantage of 'overlooked' materials..
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