Health brands and campaigns aim to tackle the issue of period poverty
Trend - Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue. These initiatives aim to make menstruation-related hygiene products more accessible, and to overall reduce the stigma around periods.
Insight - Women's health issues are coming to the forefront as the average consumer demands authentic representation in industries that range from media to medicine. Now, people are pushing for businesses to actually address their wants and needs, rather than catering to a small, relatively privileged demographic.
Insight - Women's health issues are coming to the forefront as the average consumer demands authentic representation in industries that range from media to medicine. Now, people are pushing for businesses to actually address their wants and needs, rather than catering to a small, relatively privileged demographic.
Workshop Question - Consider a social or health issue that your brand could help address?
