Health brands and campaigns aim to tackle the issue of period poverty
Trend - Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue. These initiatives aim to make menstruation-related hygiene products more accessible, and to overall reduce the stigma around periods.
Insight - Women's health issues are coming to the forefront as the average consumer demands authentic representation in industries that range from media to medicine. Now, people are pushing for businesses to actually address their wants and needs, rather than catering to a small, relatively privileged demographic.
Insight - Women's health issues are coming to the forefront as the average consumer demands authentic representation in industries that range from media to medicine. Now, people are pushing for businesses to actually address their wants and needs, rather than catering to a small, relatively privileged demographic.
Workshop Question - Consider a social or health issue that your brand could help address?
Trend Themes
1. Period Poverty Campaigns - Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue.
2. Free Period Product Petitions - Petitions and initiatives are being put in place to demand free menstrual hygiene products for women and girls in schools across the country.
3. Social Good Menstruation Apps - Period care brands are partnering with wellness apps to create trackers and platforms that contribute towards the donation of period products to help end period poverty.
Industry Implications
1. Health and Personal Care - Creating more accessible, affordable, and eco-friendly menstrual products to eradicate period poverty.
2. Tech - Developing more innovative apps, devices, tools and platforms to promote wellness, menstrual education and hygiene.
3. Social Media and Marketing - Starting or joining campaigns to fight stigmas and address the menstrual needs of the wider consumer base.
