Category
Lifestyle
Assisted Choices
Trend cluster
Category
Menstruation
Poverty
Health brands and campaigns aim to tackle the issue of period poverty.
3.9
Trend score
Trend
What is the Menstruation Poverty trend?
Menstruation Poverty: Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue. These initiatives aim to make menstruation-related hygiene products more accessible, and to overall reduce the stigma around periods.
Insight
The consumer insight behind the Menstruation Poverty trend
Women's health issues are coming to the forefront as the average consumer demands authentic representation in industries that range from media to medicine. Now, people are pushing for businesses to actually address their wants and needs, rather than catering to a small, relatively privileged demographic.
Trend themes
Themes within the Menstruation Poverty trend
Three behaviours holding the trend together01
Period Poverty Campaigns
Period poverty is being addressed by mainstream brands with campaigns and initiatives that help tackle this worldwide issue.
02
Free Period Product Petitions
Petitions and initiatives are being put in place to demand free menstrual hygiene products for women and girls in schools across the country.
03
Social Good Menstruation Apps
Period care brands are partnering with wellness apps to create trackers and platforms that contribute towards the donation of period products to help end period poverty.
Industry implications
What the Menstruation Poverty trend means for industry
Where the trend changes the playbookFor
Health and Personal Care
Creating more accessible, affordable, and eco-friendly menstrual products to eradicate period poverty.
For
Tech
Developing more innovative apps, devices, tools and platforms to promote wellness, menstrual education and hygiene.
For
Social Media and Marketing
Starting or joining campaigns to fight stigmas and address the menstrual needs of the wider consumer base.
Workshop question
Consider a social or health issue that your brand could help address?
Trend signals
Trend signals for Menstruation Poverty
Trend score 3.9 out of 10, from popularity 59%, activity 47%, freshness 12%.
Popularity59%
Activity47%
Freshness12%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Menstruation Poverty trend
5 featured examples from Feb 24, 2020 to May 5, 2022CategoryEco
Sanitary Pad Washing Devices
Looop Can is a Portable Washing Device Designed for Refugees
The menstrual products industry can explore sustainable menstrual products and washing devices to address concerns regarding waste and period poverty.
CategoryLifestyle
Period Poverty Campaigns
Hey Girls' UNsanitary Range Brings Awareness to Unhygienic Alternatives
Innovative companies can disrupt the market by offering cost-effective and eco-friendly menstrual products.
CategoryLifestyle
Gen Z Period Campaigns
The Kt by Knix and PERIOD. Campaign Fights Stigmas & More
Opportunity for feminine hygiene companies to move beyond traditional messaging and products and embrace period positivity and charitable initiatives.
CategoryLifestyle
Social Good Menstruation Apps
Always and Thrive Global Tackle Period Poverty with 'Always You'
Feminine care brands can explore integrating social causes and wellness features into their period-tracking apps.
CategorySocial Good
Free Period Product Petitions
This Petitions Urges Schools to Offer Free Period Products
Companies in the personal care products industry can explore partnerships with government and NGOs to provide free or low-cost menstrual hygiene products to schools and other inst…
