Pre-made pasta sauces are now highlighting their vegan ingredients
Trend - The continued popularity of vegan food and beverages has resulted in brands that specialize in pre-made pasta to prioritize vegan ingredients, and highlight those vegan ingredients in their branding.
Insight - The growing popularity of vegan foods and beverages comes not just from vegan consumers, but those who are looking to consume more responsibly or healthily. Whether it's for nutritional, ethical or climate-based reasons, consumers who are turning to veganism or limiting their consumption of meat and dairy are looking for realistic alternatives to their preferred foods.
Insight - The growing popularity of vegan foods and beverages comes not just from vegan consumers, but those who are looking to consume more responsibly or healthily. Whether it's for nutritional, ethical or climate-based reasons, consumers who are turning to veganism or limiting their consumption of meat and dairy are looking for realistic alternatives to their preferred foods.
Workshop Question - How is your brand prioritizing consumers' individual needs and preferences?
