Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Sauce
Pre-made pasta sauces are now highlighting their vegan ingredients.
2.5
Trend score
Trend
What is the Vegan Sauce trend?
Vegan Sauce: The continued popularity of vegan food and beverages has resulted in brands that specialize in pre-made pasta to prioritize vegan ingredients, and highlight those vegan ingredients in their branding.
Insight
The consumer insight behind the Vegan Sauce trend
The growing popularity of vegan foods and beverages comes not just from vegan consumers, but those who are looking to consume more responsibly or healthily. Whether it's for nutritional, ethical or climate-based reasons, consumers who are turning to veganism or limiting their consumption of meat and dairy are looking for realistic alternatives to their preferred foods.
Trend themes
Themes within the Vegan Sauce trend
Three behaviours holding the trend together01
Demand for Vegan Food and Beverages
The continued popularity of vegan food and beverages has resulted in brands specializing in pre-made pasta sauces that prioritize vegan ingredients and highlight those vegan ingredients in their branding.
02
Meat Alternatives
Pre-made pasta sauce brands are introducing meat-alternative sauces, featuring plant-based proteins like vegan meat crumbles and pea protein, providing an opportunity for food brands to explore new texture and flavor options.
03
Innovative Ingredients
Food brands are incorporating innovative ingredients like pumpkin seeds into plant-based pasta sauces to enhance nutrition and offer unique flavor profiles, providing an opportunity for food brands to experiment with not-so-traditional ingredients.
Industry implications
What the Vegan Sauce trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
There is a growing consumer demand for vegan food and beverages, resulting in a shift of food brands to prioritize vegan ingredients and introduce meat alternative sauces.
For
Plant-Based Meat Substitutes Industry
There is an opportunity for plant-based meat substitutes brands to collaborate with pre-made pasta sauce brands to introduce their products, including vegan meat crumbles and Beyond Meat Crumbles to expand meatless meal options.
For
Innovative Food Ingredient Industry
The growing use of innovative ingredients like pumpkin seeds in plant-based pasta sauces provides an opportunity for innovative food ingredient suppliers to work with food brands to incorporate new ingredients into their products.
Workshop question
How is your brand prioritizing consumers' individual needs and preferences?
Trend signals
Trend signals for Vegan Sauce
Trend score 2.5 out of 10, from popularity 41%, activity 23%, freshness 11%.
Popularity41%
Activity23%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Sauce trend
5 featured examples from Jul 18, 2020 to Mar 25, 2022CategoryLifestyle
Flavorful Plant-Based Sauces
Happy Pear Introduces Six Vegan Sauces Including Meat-Free Bolognese
There is a growing demand for plant-based alternatives in the food industry which presents an opportunity for food manufacturers to develop and market more vegan-friendly sauces.
CategoryLifestyle
Plant-Powered Bolognese Sauces
Good Food for Good's Bolognese Gets Its Texture from Pumpkin Seeds
Incorporate more plant-based options into food and beverage offerings to cater to the growing demand for meatless and healthier options.
CategoryLifestyle
Vegan Bolognese Sauces
Paesana Launched Its 'Plant-Based Bolognese Sauce' in 100 Costco Stores
Companies in the food manufacturing industry have the opportunity to explore and develop innovative plant-based products to cater to the growing vegan and vegetarian market segmen…
CategoryLifestyle
Vegan Pasta Sauces
Trade Joe's Vegan Bolognese Style Pasta Sauce Features Pea Protein
Food manufacturers can innovate by creating more pea protein-based food products, or by incorporating plant-based meat alternatives into their products.
CategoryLifestyle
Meaty Plant-Based Pasta Sauces
Prego's Meatless Pasta Sauce Includes Vegan Protein Crumbles
Companies in the plant-based meat alternative industry can create innovative, protein-packed substitutes to meet the increasing demand for more flavorful and textured vegan meat.
