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Eco Fragrance

Perfumes and room-filling fragrances are made with eco-friendly formulas

Trend - Fragrance brands that offer everything from perfumes to fragrant oils are now prioritizing sustainable formulations that reduce their environmental impact, while also being perceived as healthier to inhale.

Insight - The growing push for natural products and ingredients comes from consumers' awareness of climate change and its impending consequences, as well as the health and wellness movement that views sustainable ingredients as better for the body.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Eco-friendly Fragrances - Prioritizing sustainable formulations that reduce environmental impact for fragrance products.
2. Genderless and Ritual-inspired Fragrances - More consumers are interested in gender-neutral fragrances inspired by ancient rituals.
3. Eco-focused Aroma Technology - Advancements in eco-friendly solutions that deliver the same fragrance potency with fewer pollutants.
Industry Implications
1. Fragrance - Sustainable formulations are on the rise in the fragrance industry as consumers prioritize natural products and ingredients.
2. Cosmetics - Plant-based technology is driving innovation in cosmetics as more brands seek natural alternatives to single-use plastics.
3. Home Goods - Environmentally-conscious consumers are making more sustainable choices in home goods, including candles and room dividers.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
93,613 Total Clicks
Date Range:
Jul 20 — Dec 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Eco-Focused Aroma Technology
Eco-Focused Aroma Technology
CPL Aromas Unveiled its Latest EcoBoost Plus to Reduce Pollution
CPL Aromas revealed that it concentrated its EcoBoost technology with the upgraded EcoBoost Plus. The EcoBoost range is the brand’s key technology for improving its customers’ scope... MORE
Plant-Based Fragrance Microcapsules
Plant-Based Fragrance Microcapsules
Xampla's new Fragrance Products are Made from Plant Protein
Xampla recently launched plant-based fragrance microcapsules. The cosmetic company created the capsules entirely from plant protein. They are said to function like conventional capsules, providing... MORE
Eucalyptus Lavender Soy Candles
Eucalyptus Lavender Soy Candles
Wild Flicker Boasts High-Quality Hand-Poured Candles
This eucalyptus lavender soy candle will elevate your home environment with a pleasant, welcoming, and calming aroma—a perfect way to begin the New Year with a touch of self-care. The product is... MORE
Scented Wall Dividers
Scented Wall Dividers
Crafting Plastics' New Wall Divider is Made Using 3D Printed Bioplastic
Crafting Plastics and firm Office MMK have collaborated to create a scented room divider made from bioplastic. This unique wall divider is 3D-printed from Crafting Plastics’ Nuatan bioplastic.... MORE
Eco-Friendly Genderlesss Fragrances
Eco-Friendly Genderlesss Fragrances
Henry Rose Debuted Its Sevents Invigorating Fragrance, Smyth
As genderless fragrances continue to dominate the aroma market, the eco-friendly fragrance brand, Henry Rose, is setting itself apart with the launch of its seventh scent, Smyth. The invigorating... MORE
Sustainable Ritual-Inspired Fragrances
Sustainable Ritual-Inspired Fragrances
Herbcraft Perfumery's Memoria Boasts a Mystical Inspiration
Herbcraft Perfumery’s Memoria scent is part of the San Francisco-based brand’s Spirits of Space collection—also featuring the Ceremonia fragrance. Founded by perfumer and... MORE
Collaboration Apothecary Products
Collaboration Apothecary Products
The NEIGHBORHOOD x LINC ORIGINAL MAKERS Products are All-Natural
The NEIGHBORHOOD x LINC ORIGINAL MAKERS apothecary products have been unveiled as a new collaboration between the brands that will deliver several expertly crafted items for consumers to pick up.... MORE

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