Sun protection products now have brightening formulas
Trend - As the sunscreen industry becomes more innovative in the formulas and methods of delivery they offer, brightening sunscreens are becoming more popular. These products contain ingredients that enhance the radiance of skin both in the short-term and the long-term.
Insight - As the cosmetics industry continues to grow in popularity, preventative skincare is much more of a focus among consumers. People aren't just looking to correct issues, but to prevent them from popping up in the first place. Brands that are able to deliver this in dual-function products are particularly appealing to the majority of skincare consumers.
Insight - As the cosmetics industry continues to grow in popularity, preventative skincare is much more of a focus among consumers. People aren't just looking to correct issues, but to prevent them from popping up in the first place. Brands that are able to deliver this in dual-function products are particularly appealing to the majority of skincare consumers.
Workshop Question - What additional feature or benefit could your brand add to its product/service?
Trend Themes
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Brightening Sunscreen — As the sunscreen industry evolves, brightening sunscreens are becoming more popular due to their dual-functionality of sun protection and skin-brightening.
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Three-in-one SPF Moisturizers — Consumers are increasingly interested in preventative skincare through multi-functional products, such as Saie's Slip Cover which offers hydration, protection, and dewy coverage.
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Dual-action Brightening Sunscreens — Sunscreen products increasingly address consumer interest in both sun protection and skin correction functions, such as SkinCeuticals' brightening sunscreen formula.
Industry Implications
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Cosmetics — Innovation in the cosmetics industry offers opportunities to create dual-functional skincare products that serve both cosmetic and protective functions.
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Skincare — The skincare industry is focused on preventative products that address issues before they arise, such as SPF moisturizers with enhancing benefits.
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Sunscreen — The evolution of sun protection products has created demand for products that have multiple functions such as physical protection, skin-brightening, and moisturizing properties.
