Launched in February 2021, (Cycle)Sync is the result of a collaboration between sportswear giant Nike, R/GA London, and female psychologist Stacy Sims. This will be the first-ever training collection on the popular Nike Training Club App that is geared toward serving the needs of women who are exercising during their menstruation cycle. The digital platform will share resources that will help women get the best out of their training, no matter the time of the month.
For Nick Pringle, SVP Executive Creative Director R/GA London, “this work was born out of the belief that sports training platforms need to better serve women on their terms, recognizing that too many training platforms do not cater for distinct differences in men and women's physiology.”
Image Credit: Nike Training Club App