Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Alt Milk Expansion

Vegan milk options are increasingly introduced to Asian markets

Trend - As realistic alternatives to meat and dairy become more popular, brands in Asian countries are increasingly adding vegan milk options to their portfolios. Milks in this space are made from a range of ingredients, including oats and even squash.

Insight - With dairy consumption being linked to everything from intolerances to climate issues, more consumers are willing to experiment with alternative options that do not have the same concerns linked with them. Now that these formulas are more sophisticated and better imitate the real thing, consumers around the world are incorporating them into their diets.
Workshop Question - Where can you see your brand expanding its portfolio?
Trend Themes
1. Rise of Alternative Milks - As consumers become more health and environmentally conscious, there has been a surge in demand for plant-based, dairy-free milk alternatives.
2. Clean-label Products - Consumers are looking for products that have simple, natural ingredients and are free from additives like stabilizers and thickeners.
3. Direct-to-consumer Models - With the rise of e-commerce and social media, more brands are bypassing traditional distribution methods and selling directly to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit by innovating and expanding their plant-based, dairy-free product offerings to meet the growing demand of environmentally conscious consumers.
2. E-commerce - E-commerce businesses can embrace the direct-to-consumer model for niche products and achieve greater success with lower overhead costs.
3. Agriculture - The agriculture industry can explore new ways to utilize un-exported produce and reduce food waste while meeting the demand for clean-label, plant-based alternatives.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
51,790 Total Clicks
Date Range:
Apr 21 — Oct 21
Trending:
Warm
Consumer Insight Topics:

Related Examples

Climate-Friendly Regenerative Milks
Climate-Friendly Regenerative Milks
Singapore's New Plant Milk is Made of Soil-Building Groundnuts
Dairy-Like Plant-Based Milk
Dairy-Like Plant-Based Milk
Danone Debuts Vegan “Dairy-Like” Segment for Reluctant Dairy Fans
Dairy-Free Almond Milk Stouts
Dairy-Free Almond Milk Stouts
SweetWater Brewed a Unique Milk Stout for Its Dairy-Free Costumers
Traditional Plant-Based Holiday Drinks
Traditional Plant-Based Holiday Drinks
These Elmhurst 1925 Products are Arriving for the Holidays
Light Gin Spirits
Light Gin Spirits
Quarter's Low-ABV Gin is Made with the Same Process as Full-Strength Spirits
Microfoam Oat Beverages
Microfoam Oat Beverages
Bluestone Lane's Draught Oat Flat White is Made with a Barista Blend
Ultra-Hydrating Bottled Water
Ultra-Hydrating Bottled Water
Essentia Water Is Infused with Electrolytes for Better Hydration
Concentrated Herbal Mouthwashes
Concentrated Herbal Mouthwashes
Fat and the Moon Boasts the Playful Herbs the Word Mouthwash
Coconut Protein Smoothies
Coconut Protein Smoothies
Genius Smoothie Makes Nutritious Drinks with Coconut Meat & Water
Herbaceous Artisan Waters
Herbaceous Artisan Waters
Ayala's Still Water is Calorie-Free & Infused with Organic Herbs
Caffeinated Kefir Drinks
Caffeinated Kefir Drinks
Biotiful's Kefir + Coffee Combines Gut-Friendly Kefir with Arabica Beans
Vegan-Friendly Protein Drinks
Vegan-Friendly Protein Drinks
The Naked Indulgent Protein Beverages Come in Two Flavors
Plant Milk Cheese Sticks
Plant Milk Cheese Sticks
Miyoko's Vegan Cheese Sticks for Kids are Kind to Animals & the Planet
Soothing Non-Sticky Hand Sanitizers
Soothing Non-Sticky Hand Sanitizers
Wet Ones Hand Sanitizer is Arriving with 69% Ethyl Alcohol
Sustainable Plant Milk Concentrates
Sustainable Plant Milk Concentrates
The JOI Organic Oat Milk Powder Comes in a Compostable Pouch
Vanilla-Flavored Kefir Drinks
Vanilla-Flavored Kefir Drinks
Biotful Added a New Flavor to Its Range of Gut-Friendly Beverages
Barista-Tested Plant Milks
Barista-Tested Plant Milks
Califia Farms' Newest Barista Blends Double as Creamers
Honeyed Oat Milk Lattes
Honeyed Oat Milk Lattes
Starbucks' Honey Oatmilk Latte Combines Blonde Espresso, Oat Milk & Honey
Plant-Based Creamer Concentrates
Plant-Based Creamer Concentrates
JOI's Clean-Label Coffee Creamer is Free from Oils & Added Sugar
Fruity Matcha Coffee Drinks
Fruity Matcha Coffee Drinks
The Dunkin' Blueberry Matcha Latte is Arriving Soon
Plant-Based Milk Appliances
Plant-Based Milk Appliances
The ChefWave Milkmade Has Six Programs for Making Dairy-Free Milks
Long-Shelf Life Oat Milks
Long-Shelf Life Oat Milks
This Califia Farms Unsweetened Oat Drink is Being Launched in the UK
Three-Ingredient Plant Milks
Three-Ingredient Plant Milks
Lavva Plant Milk Blends Pili Nuts, Coconut Water and Filtered Water
Dairy-Free Hemp Milks
Dairy-Free Hemp Milks
Trader Joe’s Unsweetened Non-Dairy Hemp Beverage is a Great Milk Alternative
Dairy-Free Bottled Lattes
Dairy-Free Bottled Lattes
The New Dairy-Free Silk Lattes Come in a Ready-to-Drink Format
Blended Plant-Based Lattes
Blended Plant-Based Lattes
Silk's Ready-to-Drink Beverages Combine Almond & Oat Milk
Hybrid Plant-Based Half-and-Halfs
Hybrid Plant-Based Half-and-Halfs
Silk's Half & Half Alternative Combines Oatmilk & Coconutmilk
play_circle_filled Tea-Flavored Water
Tea-Flavored Water
Turkey Hill's Trace of Tea Beverages are Accented by Light Flavors of Tea
Coconut-Based Yogurt Alternatives
Coconut-Based Yogurt Alternatives
Non-Dairy Chobani Boasts a Probiotic-Rich, Plant-Based Recipe
Canned Coconut Milk Lattes
Canned Coconut Milk Lattes
Bold Brew's New Line Pairs Nitro Cold Brew Coffee with Coconut Milk
play_circle_filled Language-Teaching Vending Machines
Language-Teaching Vending Machines
Yakult's Drink Vending Machines Share Common Japanese Phrases
Reparative Hangover Drinks
Reparative Hangover Drinks
Buzz Balance Beverages Makes Solutions to Prevent Hangovers
Vapor-Distilled Flavored Waters
Vapor-Distilled Flavored Waters
The Glacéau Smartwater Sparkling Water Beverages are Calorie-Free
Bone Broth Pouches
Bone Broth Pouches
'Bare Bones' Sells Broth in Bags, Rather Than Cartons or Cans
Energy Drink Coffee Beverages
Energy Drink Coffee Beverages
The RealBeanz Coffee-Flavored Beverages Amplify Productivity