Items used by consumers on a daily basis are being made antibacterial
Trend - With consumers being overall more germ-conscious in light of the ongoing COVID-19 pandemic, brands are incorporating antibacterial materials and ingredients into products that consumers' use on a daily basis.
Insight - Though the pandemic has become less of a threat for people who are vaccinated, the psychological impact that it had on North Americans has resulted in several changes in people's routines and habits. This is particularly true when it comes to hygiene and cleanliness.
Insight - Though the pandemic has become less of a threat for people who are vaccinated, the psychological impact that it had on North Americans has resulted in several changes in people's routines and habits. This is particularly true when it comes to hygiene and cleanliness.
Workshop Question - How is your brand adapting to the long-term impacts that the pandemic has had on its customers?
Trend Themes
1. Antibacterial Materials and Ingredients - In response to the COVID-19 pandemic, brands are incorporating antibacterial materials and ingredients into products that consumers use daily
2. Sustainable and Non-toxic Products - Companies are creating sustainable and non-toxic products that enhance skin and environmental health
3. Innovative Packaging Design - Packaging companies are developing biodegradable and antibacterial solutions using natural, food-based materials
Industry Implications
1. Consumer Electronics - Antibacterial screens and covers for smartphones and other digital devices are in demand, presenting opportunities for innovation
2. Fashion and Beauty - Sustainable and antibacterial clothing, bedding, and skincare products are growing in popularity
3. Food and Beverage - Biodegradable and antibacterial packaging for food and beverage products are gaining traction, providing new options for sustainable packaging design
