Retinol is incorporated into skin-treating masks
Trend - Retinol is typically delivered to the skin in serum or cream formats, but the ingredient is now being incorporated into treatment masks in order to counter some of the drying and irritating effects that the powerful ingredient can have.
Insight - As consumers become more discerning with their skincare choices, they're increasingly looking to treat and prevent any possible concern that their skin may encounter. Brands that are able to combine benefits into one product are highly appealing to consumers who want short but effective routines.
Insight - As consumers become more discerning with their skincare choices, they're increasingly looking to treat and prevent any possible concern that their skin may encounter. Brands that are able to combine benefits into one product are highly appealing to consumers who want short but effective routines.
Workshop Question - How is your brand combining benefits for its customers into one product/service?
Trend Themes
1. Retinol Face Masks - Retinol is incorporated into skin-treating masks to counteract some of the drying and irritating effects that the ingredient can have.
2. Yuzu and Vitamin C Masks - Overnight skincare treatments that focus on brightening power of Vitamin C from yuzu fruit and other skincare hero ingredients.
3. Dragon's Blood-powered Masks - Overnight treatment masks that are powered by Retinol and Dragon's Blood extract to transform skin's appearance while you sleep.
Industry Implications
1. Beauty and Skincare - With consumers becoming more discerning with their skincare choices, brands that focus on quality and provide quick and effective benefits into one product will have a competitive edge.
2. Health and Wellness - As beauty integrates more natural and healthy elements, companies that can adopt and offer these holistic approaches stand to make a positive impact in the wellbeing space.
3. Innovative Manufacturing and Development - The creation of new innovative ingredient technologies such as encapsulated vitamin beads and exclusive MATSU-ProSculpt Complex used to target specific skin concerns presents opportunities for new manufacturing techniques and technologies.
