Brands help consumers along in the process of hosting
Trend - Brands that are often paired with socialization and entertainment are now helping consumers use their products to create in-home hosting experiences in a post-pandemic world. Examples in this space include backyard parties made in collaboration with drink brands, and streaming sites that have partnered with alcohol brands.
Insight - As North American consumers enter unfamiliar territory where they're having to re-enter public spheres in a post-pandemic world, they're increasingly turning to brands that help this process along. Whether it's in socialization or health maintenance, consumers are relying on brands for their post-pandemic lives.
Insight - As North American consumers enter unfamiliar territory where they're having to re-enter public spheres in a post-pandemic world, they're increasingly turning to brands that help this process along. Whether it's in socialization or health maintenance, consumers are relying on brands for their post-pandemic lives.
Workshop Question - How is your brand helping customers adjust to post-pandemic lifestyles?
Trend Themes
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In-home Hosting Experiences — Brands are helping consumers use their products to create in-home hosting experiences in a post-pandemic world.
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Low/no Alcohol Libations — Growing consumer desires for low alcohol and alcohol-free libations are leading to virtual Aperitivo events and product launches with major brands like Peroni.
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At-home Entertaining Partnerships — Partnerships are forming to suggest ways how entertaining experiences at home can be elevated with unique pairings.
Industry Implications
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Food & Beverage — Brands are offering low/no alcohol libations, and hosting virtual events focused on pairing food and drinks.
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Home Decor & Design — Tablescape and home hosting kits are being offered as a complete party solution with all design and decor included.
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Entertainment — Partnerships are forming to elevate the at-home entertainment experience with unique pairings such as cocktails designed for specific television shows.
