Brands help consumers along in the process of hosting
Trend - Brands that are often paired with socialization and entertainment are now helping consumers use their products to create in-home hosting experiences in a post-pandemic world. Examples in this space include backyard parties made in collaboration with drink brands, and streaming sites that have partnered with alcohol brands.
Insight - As North American consumers enter unfamiliar territory where they're having to re-enter public spheres in a post-pandemic world, they're increasingly turning to brands that help this process along. Whether it's in socialization or health maintenance, consumers are relying on brands for their post-pandemic lives.
Insight - As North American consumers enter unfamiliar territory where they're having to re-enter public spheres in a post-pandemic world, they're increasingly turning to brands that help this process along. Whether it's in socialization or health maintenance, consumers are relying on brands for their post-pandemic lives.
Workshop Question - How is your brand helping customers adjust to post-pandemic lifestyles?
Trend Themes
1. In-home Hosting Experiences - Brands are helping consumers use their products to create in-home hosting experiences in a post-pandemic world.
2. Low/no Alcohol Libations - Growing consumer desires for low alcohol and alcohol-free libations are leading to virtual Aperitivo events and product launches with major brands like Peroni.
3. At-home Entertaining Partnerships - Partnerships are forming to suggest ways how entertaining experiences at home can be elevated with unique pairings.
Industry Implications
1. Food & Beverage - Brands are offering low/no alcohol libations, and hosting virtual events focused on pairing food and drinks.
2. Home Decor & Design - Tablescape and home hosting kits are being offered as a complete party solution with all design and decor included.
3. Entertainment - Partnerships are forming to elevate the at-home entertainment experience with unique pairings such as cocktails designed for specific television shows.
