Peroni Nastro Azzurro recently launched its Peroni Liberia 0.0% beer, an alcohol-free beverage that will be available across Ontario and sold exclusively at LCBO locations. The product is "meticulously brewed and bottled with the same Peroni craftsmanship, passion and flair in Italy" and is "the perfect choice for the socially responsible drinker."
Speaking to growing consumer desires for low alcohol and alcohol-free libations that correlate with balanced lifestyle choices, the alcohol-free beer was recently launched with a virtual Aperitivo event. The event was hosted by Giulietta chef Rob Rossi who showed participants how Peroni Liberia 0.0% pairs with charcuterie, cheeses and other Italian themed bites that are perfect for at-home entertaining. The event featured a step-by-step Aperitivo platter tutorial and was directly inspired by the popular Italian ritual -- usually consisting of enjoying refreshing beverages and snacks after work with friends.
Image Credit: Peroni Nastro Azzurro