Category
Lifestyle
Performance Powders
Trend cluster
Category
Focused
Platform
Mental health platforms focus on specific demographics, needs, or approaches.
3.5
Trend score
Trend
What is the Focused Platform trend?
Focused Platform: As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Insight
The consumer insight behind the Focused Platform trend
Mental health has been a growing focus among consumers in North America as activists and experts in this space have spent years making efforts to destigmatize mental health issues. Now, consumers are more likely to want support for their mental wellbeing, and turn to businesses, platforms and services that target their specific needs.
Trend themes
Themes within the Focused Platform trend
Three behaviours holding the trend together01
Targeted Mental Health Platforms
As mental health becomes a growing focus, platforms are becoming increasingly targeted to support specific demographics or approaches, opening opportunities for businesses to create specialized solutions.
02
Affordable and Convenient Counseling Services
Online counseling services such as BetterHelp offer fast and affordable mental health support with a global reach, creating opportunities for businesses who can provide similar effective mental health support.
03
Multifunctional Wellness Platforms
Platforms such as Bravely offer a range of tools and knowledge needed to help people lead a healthier life, including a break from doomscrolling, creating opportunities for other businesses to create multi-functional mental health solutions.
Industry implications
What the Focused Platform trend means for industry
Where the trend changes the playbookFor
Tech Industry
The tech industry has the opportunity to create cutting-edge digital mental health solutions supported by AI, machine learning and other technologies to disrupt the traditional access to healthcare services.
For
Retail Industry
The retail industry can develop new innovative mental health products and services and blend a more holistic approach, beyond just catering physical needs, to build stronger customer engagement and loyalty.
For
Fitness Industry
The fitness industry can recognize the interconnection between mental and physical health, offering members gyms that include tools and resources to support overall wellbeing.
Workshop question
How is your brand prioritizing its customers' and employees wellbeing?
Trend signals
Trend signals for Focused Platform
Trend score 3.5 out of 10, from popularity 58%, activity 36%, freshness 10%.
Popularity58%
Activity36%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Focused Platform trend
5 featured examples from Jul 20, 2020 to Oct 20, 2021CategoryLifestyle
Male-Targeted Mental Health Apps
The Tethr Mobile Application Focuses on Men's Mental Health
Opportunity for mobile app developers to create and improve mental health apps tailored to men's needs.
CategoryBusiness
Women-Focused Wellness Platforms
AthletaWell is an App for Mental and Physical Health
Athletic wear brands can create wellness platforms to enhance the value of their products and offer a more complete wellness experience to their customers.
CategoryLifestyle
Soothing Digital Support Apps
The 'Bravely' Mental Well-Being App Prevents Doomscrolling
The Bravely app serves as an innovation for the mental health and wellness industry, providing a multifunctional solution that can improve mental health.
CategoryMarketing
Men-Focused Mental Health Campaigns
BetterHelp Shines a Light on Men’s Mental Health
Opportunity to provide more targeted outreach to male populations to promote their services on the importance of mental health.
CategoryLifestyle
Affordable Counselling Platforms
BetterHelp Specializes in Convenient and Cost-Friendly Services
The disruption caused by BetterHelp's online counselling services presents opportunities for innovation within the traditional mental health industry.
