Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Insight - Mental health has been a growing focus among consumers in North America as activists and experts in this space have spent years making efforts to destigmatize mental health issues. Now, consumers are more likely to want support for their mental wellbeing, and turn to businesses, platforms and services that target their specific needs.
Insight - Mental health has been a growing focus among consumers in North America as activists and experts in this space have spent years making efforts to destigmatize mental health issues. Now, consumers are more likely to want support for their mental wellbeing, and turn to businesses, platforms and services that target their specific needs.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
