After launching its best-selling Laneige Water Sleeping Mask, Laneige created the Lavender Water Sleeping Mask and it is now introducing a third version of the product with the all-new Cica Sleeping Mask. The replenishing overnight mask is designed to deliver a great deal of moisture to the skin, all the while soothing redness and bolstering the skin's natural barrier. The simple overnight mask is designed to be used after a moisturizer and can be rinsed off in the morning.
Cica is becoming a popular ingredient for its immensely calming properties, especially for consumers who live in dense urban areas where pollution can become a factor in stressed-out skin. According to the brand, "Formulated with our exclusive Forest Yeast extract, Cica Sleeping Mask is more effective than traditional cica products."
Image Credit: Laneige
What's Driving This Trend
- Cica Sleeping Mask
- Opportunity for skincare brands to create overnight masks infused with cica, a calming ingredient that soothes and strengthens the skin barrier.
- Moisture-infused Skincare
- Potential for beauty companies to develop products that deliver ample moisture to the skin, addressing concerns of dryness and dehydration.
- Urban Pollution Defense
- Emerging market for skincare solutions that specifically target urban pollution, providing protection and repair for stressed-out skin.
Who This Affects Most
- Skincare
- Skincare industry can explore innovative products and formulations that incorporate cica and offer deep moisturization for overnight use.
- Beauty
- Beauty sector has an opportunity to cater to the demand for skincare products that counteract urban pollution and support skin's natural barrier.
- Health and Wellness
- Health and wellness industry can tap into the trend of overnight masks with calming properties to address consumer concerns of stressed-out skin.
