Brands arrange for customized vitamin and supplements for consumers
Trend - Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas.
Insight - As more consumers prioritize "wellness," fewer are satisfied with the generic, one-size-fits-all approach to branding, ingredients and formulations that most brands offer. Brands that offer customization are able to attract loyal customers committed to their health, and better stand out in an expanding market.
Insight - As more consumers prioritize "wellness," fewer are satisfied with the generic, one-size-fits-all approach to branding, ingredients and formulations that most brands offer. Brands that offer customization are able to attract loyal customers committed to their health, and better stand out in an expanding market.
Workshop Question - What change would help your brand better compete in its market?
