Category
Lifestyle
Assisted Choices
Trend cluster
Category
Custom
Supplements
Brands arrange for customized vitamin and supplements for consumers.
5.8
Trend score
Trend
What is the Custom Supplements trend?
Custom Supplements: Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas.
Insight
The consumer insight behind the Custom Supplements trend
As more consumers prioritize "wellness," fewer are satisfied with the generic, one-size-fits-all approach to branding, ingredients and formulations that most brands offer. Brands that offer customization are able to attract loyal customers committed to their health, and better stand out in an expanding market.
Trend themes
Themes within the Custom Supplements trend
Three behaviours holding the trend together01
Customized Supplements
Health brands are personalizing formulas and branding to appeal to consumers looking for personalized nutrition.
02
Precision Nutrition
Consumers are increasingly looking to precision nutrition platforms and services for personalized recommendations based on individual health goals and genomic make up.
03
Streamlined Wellness
Services like personalized vitamins, gut health tests and prebiotics are helping consumers achieve wellness goals in a confusing and saturated market.
Industry implications
What the Custom Supplements trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Brands in the health and wellness industry can focus on personalization by offering supplements and formulas customized to individual consumers' needs.
For
Genetic Testing and Analysis
Companies that offer genetic testing and analysis related to personalized nutrition can explore the potential for customization and precision nutrition recommendations.
For
E-Commerce and Subscription Services
Online businesses in e-commerce and subscription services can explore the potential for offering personalized vitamins and nutrition supplements delivered directly to consumers' doors.
Workshop question
What change would help your brand better compete in its market?
Trend signals
Trend signals for Custom Supplements
Trend score 5.8 out of 10, from popularity 81%, activity 72%, freshness 20%.
Popularity81%
Activity72%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Custom Supplements trend
12 featured examples from Oct 19, 2020 to Jan 9, 2024CategoryLifestyle
Customizable Kids Gummies
Shaklee's Meology Kids Delivers Personalized Daily Support
Opportunity for innovation in the health and wellness industry to provide personalized and allergen-free supplements for kids.
CategoryLifestyle
Personalized Vitamin Prescriptions
Personalized Vitamins are the Future of Wellness for Boomers
The wellness industry can take advantage of personalized vitamin supplements to offer customized product solutions to consumers with unique needs.
CategoryLifestyle
Personalized Dietary Supplements
lemonbox Offers Personalized Nutrition and Fitness Supplements
Tap into the health and wellness industry by providing personalized nutrition and supplements.
CategoryLifestyle
Personalized Seven-Layer Gummies
Elo's Smart Gummies are 3D-Printed from 389 Million Combinations
Elo Smart Gummies disrupt the nutritional supplements industry by providing a personalized and convenient alternative to traditional pills.
CategoryLifestyle
Precise Nutritional Recommendation Platforms
Viome Decodes Your Gut Microbiome Health and More
The health and wellness industry can benefit from providing personalized solutions that address underlying health concerns.
CategoryLifestyle
Oral Health Test Kits
Viome's Oral Health Solution Bundle Delivers Personalized Care
Viome's Oral Health Solutions bundle is part of the health and wellness industry, offering personalized oral care.
CategoryLifestyle
Tailor-Made Daily Vitamins
VYVO's Nurtrapak Personalized Supplements are Science-Backed
Disruptive innovation opportunity: Introduce personalized supplements as a new approach to preventive healthcare.
CategoryLifestyle
Tailor-Made Protein Supplements
Gainful Offers Custom ProteinvMixes That Align With Fitness Foals
The health and wellness industry can leverage personalized protein mixes aligned with customer's specific goals to create a more engaging customer experience and capitalize on the…
CategoryLifestyle
Personalized Skin Supplements
Neutrogena Launches Personalized Vitamin Supplements with Nourished
Customized and personalized supplements have the potential to disrupt the supplement industry by offering a unique product experience specifically tailored to each consumer.
CategoryLifestyle
Custom Gut Health Supplements
Thryve Offers Customized Probiotics and Food Recommendations
Healthtech companies can leverage AI and at-home testing technologies to create personalized gut health solutions.
CategoryLifestyle
Custom-Blended Daily Vitamins
Orig3n's Vitamins are Personalized Based on One's Genetic Makeup
The health and wellness industry can capitalize on personalized vitamins by offering customized vitamin blends to meet individuals' unique nutritional needs, resulting in improved…
CategoryLifestyle
Personalized Daily Vitamins
CustomVite Delivers a 3-Month Supply of Custom Vitamins to One's Door
Disruptive innovation opportunity: Introducing customizable wellness solutions to meet individual needs and preferences.
